A CULT beauty and wellness brand has finally opened its first ever UK store.
The French favourite chain has landed in Britain with a 340-square-metre flagship shop at Westfield London.
Aroma-Zone’s eco-friendly skincare, haircare and wellness products are now available to UK shoppers for the first time.
Boss Sabrina Herlory-Rouget said: “We received many requests, from French women living in London to English women visiting France, who would always stop by our stores, often to pick up our beloved Blue Bottle.
“What ultimately convinced us was Westfield’s offer to support our expansion into London.”
The bright and colourful store houses more than 500 clean beauty products, arranged in a colour-coded layout covering everything from face, hair and body care to nutrition and aromatherapy.
Shoppers at Aroma-Zone can also take part in DIY beauty workshops and explore the brand’s signature Booster Bar, which showcases the active ingredients behind its cult products — including the best-selling Blue Bottle Hyaluronic Acid Serum.
The brand, known for its natural ingredients and affordable pricing, has already built a loyal following across France — and looks set to win over UK beauty lovers too.
Last week, an American fashion brand has officially opened a standalone physical store in Covent Garden, London.
For the first time since 2021, Gap fans can visit the flagship store at 30-31 Long Acre.
This comes after the retailer was forced to close their UK shops in September four years ago.
Earlier this year, Gap announced that this would be one of three physical stores to launch in the capital.
Over the Christmas period, the brand will also open a shop in Westfield London on December 4 and another in Wembley Park Designer Outlet on December 12.
A decline in sales, as well as a dramatic shift to online shopping, meant the brand was unable to keep all its 81 stores open in Britain and Ireland.
Gap apparel was only available to buy online or at four shop-in-shops within Next stores across locations in London, Manchester, and Glasgow.
For many, this demonstrated the decline of Britain’s high streets with other well-known clothing brands such as New Look also forced to close six of their branches this year.
A New Look spokesperson told The Sun: “As part of the normal course of business, New Look occasionally closes stores, while also undertaking relocations and new site openings.
“While some sites have closed recently, we have opened a number of new stores this year and we remain on the lookout for appropriate new opportunities across the country.”
As well, Paperchase and M&Co fell into administration this year causing more concern for the state of the country’s high streets.
