Clueless diners at Jeremy Clarkson‘s pub have been left baffled by the establishment’s bizarre rule.
The Farmer’s Dog has been widely praised since it opened last year – with many customers leaving glowing reviews.
However, some visitors were unimpressed after noticing several items, including ketchup and Coca-Cola, were missing from the menu.
Clarkson’s pub only uses Great Britain’s produce to support British farmers – meaning some common condiments aren’t on offer.
Although the former Top Gear host regularly discusses the importance of his strict business model, it seems some customers didn’t get the memo.
One reviewer complained that ‘drinks are limited, no cola, pepsi, lemonade or coffee’, whilst another said: ‘(I) asked for some pepper and was told, “sorry no!!”.
‘Ate 3 mouthfuls and that was enough’.
A third person gave positive feedback before complaining: ‘Sadly they do not have pepper or coffee – both items I really missed.

Clueless diners at Jeremy Clarkson’s pub have been left baffled by the establishment’s bizarre rule

The Farmer’s Dog has been widely praised since it opened last year – with many customers leaving glowing reviews

But some visitors were unimpressed after noticing several integral items, including ketchup and Coca-Cola, were missing from the menu

Clarkson’s pub only uses Great Britain’s produce to further support British farmers – meaning some common condiments aren’t on offer
‘It was strange not to have a coffee after my meal, and I always have pepper on my veg.’
They added how although they ‘respect’ Clarkson’s decision to use local produce it was ‘extreme’ to not have pepper and coffee.
Clarkson’s reluctance to make any small exceptions to the rule means he loses £10 for every customer who eats at his restaurant, as home-grown products are much more expensive.
He said in a column for The Times: ‘Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going be priced at about £45.
‘But I’m not a business-minded person. So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is and just charged that.
‘It’s possible that for every customer who comes through the door I’d lose about £10.’
It comes after earlier this year Clarkson sparked shock after a viral video revealed he is charging £200 for a pie at his farm shop and pub.
An Instagram video filmed inside the popular Oxfordshire Diddly Squat shop features an ‘extra, extra large’ meat pie which is priced at a whopping £199.99.

Although the former Top Gear host regularly discusses the importance of his strict business model, it seems some customers didn’t get the memo
A video, narrated by The Skeptics Take, showed the pie and price tag and said: ‘Enough pie to throw at your neighbour for 200 quid.’
The clip, which started off by showing the The Farmer’s Dog sign at the farm, saw a visitor walk through the farm shop and reveal the prices of some of the goods on offer.
‘I went to Jeremy Clarkson’s pub and farm shop so you don’t have to,’ a voiceover states.
The video shows how visitors to the pub must pay £2 for parking in a ‘muddy field’, which caused controversy among viewers.
The voiceover told watchers that after paying for parking, visitors could choose from ‘an array of overpriced souvenirs that will end up in your bin’.
It then showed various objects available to purchase, including a Christmas candle for £22 with the branding: ‘This smells like my Christmas balls’.
It then turns to a stack of large pies on a countertop, ranging from large to extra extra large.
While a large pie costs ‘just’ £46.15, the extra extra large version is on sale for a whopping £200.