Christmas market expert who’s visited more than 60 reveals the ones you need to head to – and which to avoid

It seems there’s an almost endless amount of choice when it comes to visiting Christmas markets this festive season.

Do you want a fairground-style option with bright lights galore? Or are you looking for a traditional, local German feel, with delicious homemade food and handmade crafts available to stock up on Christmas gifts?

Maren Schullerus, 35, is GetYourGuide’s Christmas Market expert, and she’s on hand to help.

Having grown up in Germany, festive markets have been a huge part of Maren’s life – so much so that she’s visited more than 60 in her lifetime so far.

She says her interest was sparked by visiting Christmas markets with her family from a very young age.

Maren adds: ‘It also happens that my birthday is on December 21, so by the time I got older, I spent all my birthdays on Christmas markets, because it’s literally the only thing you want to do during that time.’

She’s certainly right, with festive markets experiencing a boom in popularity at this time of year, popping up in seemingly every town and city.

Her favourite market of all? The Esslingen medieval market and Christmas market in Esslingen am Neckar, Germany.

Having grown up in Germany, festive markets have been a huge part of Maren’s life - so much so that she’s visited more than 60 in her lifetime so far

Having grown up in Germany, festive markets have been a huge part of Maren’s life – so much so that she’s visited more than 60 in her lifetime so far

Her favourite market of all? The Esslingen Medieval market and Christmas market in Esslingen am Neckar, Germany

Her favourite market of all? The Esslingen Medieval market and Christmas market in Esslingen am Neckar, Germany

Maren explains: ‘It is close to my hometown in southern Germany, and the city used to be a very rich medieval town, and they still do a medieval Christmas market until this day. 

‘So, it is very different from your traditional Christmas markets, because you don’t pay in euros, but they ask you for medieval currency. You have medieval-themed food, people are dressed up in medieval costumes. That is definitely my favorite one.’

You can also take a bath in a medieval jacuzzi.

GetYourGuide also offers Christmas market experiences in Germany in cities such as Baden-Baden, Dresden, Munich, Berlin and Nuremberg – all of which have proved popular and ranked among some of the best. 

Maren says the company runs guided tours in different languages, so you could get a more immersive experience regardless of the language barrier.

If you’re after a unique experience, Maren suggests Santa Pauli in Hamburg, which is ‘adult-only, so it’s a little bit more of an erotic experience’. She says you can buy sex toys there, making it a unique experience for those aged 18 and up.

She says you can buy sex toys there, making it a unique experience for those aged 18 and up.

She also recommends small markets that pop up just for a weekend, as these can be particularly special – and says there are lots of options in Berlin.

‘Or for the LGBTQ+ community try out Christmas Avenue in Berlin,’ she advises.

Maren advises how to find the best mulled wine when visiting a Christmas market

Maren advises how to find the best mulled wine when visiting a Christmas market

Mistakes people make at Christmas markets 

Falling for tourist traps

Maren says you should look for stalls that won’t let you photograph their crafts, tradespeople that can tell you how they made it and make sure you’re allowed to pick it up and have a look.

Getting mulled-wine hangover-headache

Maren explains in Germany, you should look for high-quality Winzer-Glühwein. She says: ‘This is real wine from your local wineries. You’ll get the tastier options without the headache.’

Sticking to foods you know

In Germany, markets aren’t just about bratwurst. Maren adds: ‘Try freshly caught fish along the German Coast.’

Visiting at peak hours

‘The best time to visit a Christmas Market is on a weekday, mid-December at 4pm,’ Maren explains.

Maren adds: ‘I would point out the market in Strasbourg, in France, very close to the German border, but a very pretty city during Christmas time. 

‘I’ve been to Christmas markets in the Czech Republic, in Austria, in Canada, and in Spain. They’re all very different, they take the Christmas tradition but then bring their local intel a little bit into it. 

‘I think Prague is a very nice city to visit during Christmas time. It also has a very rich Christmas culture with a long-standing Christmas market there.’

And which markets should people avoid?

Maren says: ‘I’d say, each market has its own festive charm, so I can’t share any one particular market to avoid. But, if there’s a particular vibe you’re after, such as those that are more traditional with fewer crowds, definitely visit markets in smaller, more regional towns versus sticking to only the big cities. 

‘Often times, clues like the presence of multi-colored and brightly lit carousels are a tell-tale sign of a busier, more commercial experience.’

‘Those small ones that last just a weekend are really, really great, but again, if you really want to avoid the crowds, those are probably not the ones for you,’ Maren adds.

‘I would also say try to avoid the really commercial Christmas markets, where you just see carousels and flashing lights.’

There are also ways to improve your experience wherever you are. Number one? Layer up.

Maren has visited markets around the world, including in Canada

Maren has visited markets around the world, including in Canada

Maren explains: ‘Wear different layers of clothing to adjust to the temperature, you want to be able to take layers off when going inside and still be warm when outside. 

‘While Christmas Markets are beautiful, it can get pretty cold. Depending on where you are, temperatures could drop to -15°. Extra tip: Bring some pocket warmers to warm your hands.’

Plus, always bring cash – to avoid high ATM charges – as well as a reusable cup or mug.

Some booths at Christmas markets even offer a discount when you bring your own, according to Maren.

And above all? Maren says: ‘Just immerse yourself.’ 

Europe’s biggest Christmas markets 

Europe has some impressively sized Christmas markets. Among some of the biggest are popular and little-known ones alike.

These are some of the continent’s largest festive markets you can visit… 

1. Craiova, Romania

This almost unheard-of Christmas market in a colourful city in Romania is said to be the biggest in Europe.

With more than a million lights, an ice rink and themed sections, it’s spread over a whopping 280,000 square metres. 

2. Nuremberg, Germany

Attracting more than two million visitors a year, this is one of the oldest and biggest markets held in the city’s Hauptplatz (Main Market Square).

Dating back to the 17th century, it offers typical German delicacies across 180 wooden stalls. 

3. Strasbourg, France

Strasbourg’s Christmas market, known as Christkindelsmärik, is also the oldest in France. It’s one of the most famous festive markets in the world.

It features more than 300 wooden chalets and draws in approximately two million visitors each year.

4. Manchester, UK

With around nine million visitors a year, Manchester’s Christmas market sprawls across the city.

The market has more than 200 stalls across nine locations in the city and offers food, drinks, festive stalls against a backdrop of many Christmas lights.

5. Vienna, Austria

One of the largest Christmas markets and well known globally is the Vienna Christmas World on Rathausplatz.

Estimates suggest between three and four million visitors flock to the market annually. 

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