Celebrity Big Brother’s ratings dropped to the lowest in the reboot’s history for a final and fell short of ITV‘s top five programmes of the night, despite a star-studded cast.
The iconic reality series came to an end on Friday night, with Jack P. Shepherd being crowned the winner and Danny Beard finishing as runner-up.
While the series delivered no shortage of drama – particularly with Mickey Rourke dominating headlines early on before his removal from the house – the 2025 series averaged the lowest ratings yet for a CBB final.
Overnight figures revealed the episode peaked at 1.9million viewers, with an overall average of 1.6million – a drop from last year’s peak of 2million and average of 1.7million, making it the lowest overnight ratings since CBB rebooted in 2024.
Celebrity Big Brother overall ranked seventh in ITV1’s top ten shows on the night, falling behind a strong line-up led by Coronation Street.
The hit soap topped the leaderboard with a peak of 3.1million viewers and an average of 2.9million.
Celebrity Big Brother’s ratings have dropped to the lowest in the show’s history – falling short of ITV’s top five programmes of the night, despite a star-studded cast
The iconic reality series came to an end on Friday, with Jack P. Shepherd (pictured) crowned the winner and Danny Beard finishing as runner-up
It was followed by Emmerdale, ITV News Central, the Party Election Broadcast, ITV Evening News and The Chase – all of which outperformed the reality show’s final.
Its another blow for the show after the launch night only managed to pull in an average of 2.71million live viewers.
This was around one million viewers less than last year’s launch of the rebooted celebrity edition of the reality show, which was the first series on ITV.
However, in a big win, the Big Brother brand has now surpassed a colossal 100million streams on ITV, with the new series generating over 20million streams on ITVX (an increase on the first series).
Away from ratings, Corrie star Jack, 37, couldn’t contain his shock as hosts AJ Odudu and Will Best revealed that he received the most votes from the public during Friday night’s live final.
In his first exclusive interview, Jack told AJ and Will that he was ‘blown away’ by his victory and ‘didn’t expect it’, admitting he had JoJo ‘nailed’ as the winner.
Talking about how he went from the most-nominated housemate to the winner, the soap star admitted: ‘I figured that I might annoy a few people and they might not know how to work me out but I guess I was liked by the end.’
Before Jack’s interview, Drag Race star Danny exited the iconic house after being revealed as the second-place star.
While the series delivered no shortage of drama – particularly with Mickey Rourke dominating headlines early on before his removal from the house – the 2025 series averaged the lowest ratings yet for the final (cast of 2025)
Celebrity Big Brother ranked seventh in ITV’s top ten shows on the night, falling behind a strong line-up led by Coronation Street
He got emotional as he opened up on how much he loved his time in the house as ‘himself’ without the wigs and makeup.
Meanwhile, Dance Moms star JoJo looked elated as she got a podium finish on the ITV show in third place.
Speaking to AJ and Will, she revealed she thought ‘everyone was going to hate her’ and is ‘so grateful’ for finishing in third.
Talking about her letter from home, JoJo admitted: ‘For me, I felt like the whole time in the house I was all in there then when I got the letter my brain went running outside the house and I felt so disconnected.’
She added: ‘Being away from everything you know and the super publicness of my life, I’ve always seen what people had to say about me and felt a pressure.
‘You can’t hide in there, you’re down to your most vulnerable self but now I’m terrified to watch it.’
Before Jack’s exit, Drag Race star Danny exited the iconic house after being revealed as the second-place star
Dance Moms star JoJo Siwa, 21, looked elated as she got a podium finish on the ITV show in third place
Just before, comedian and actress Donna Preston, 38, walked out of the door in fourth place to huge cheers from the crowd chanting her name.
Donna was told she received the fewest amount of nominations out of all of the housemates – just two throughout the series.
When asked about her odd nomination reasons, the star admitted: ‘I think I was a bit naughty, wasn’t I? I honestly didn’t have anything bad to say about anyone.’
And opening up on her close friendship with Danny Beard, she sweetly quipped: ‘As soon as I saw Danny I knew he was my comfort blanket and I knew I was going to be amazing friends with him.’
Chris and Chesney Hawkes were evicted from the house in sixth and fifth place.
The Love Island star was told by AJ and Will that he would be the first to leave the house at the beginning of the live final.
Then, just moments later the One And Only hitmaker, 53, was revealed to be in fifth place, following behind Chris.
As he was interviewed by Will and AJ, Chesney emotionally quipped: ‘I’m trying not to cry, I keep seeing my wife.’
Just before, comedian and actress Donna Preston, 38, walked out of the door in fourth place to huge cheers from the crowd chanting her name
Chris Hughes and Chesney Hawkes were evicted in sixth and fifth place
Throughout the night, the vote kept being frozen to evict the housemate with the fewest votes, with the viewers then being given five new free votes each time.
The remaining six finalists had an emotional last dinner together on Thursday night, where they talked about their memories in the house, before enjoying a disco.
During their speeches, JoJo described Chris as ‘a vital part’ of her life that she didn’t know was missing, with Chris describing the Dance Moms star as ‘his person’.
Meanwhile, Danny said it was ‘amazing’ to conquer the experience as himself and as ‘Daniel’.
After the nail-biting live final, fans rushed to X to react to Jack being crowned winner, writing: ‘Jack drinking tea all season and wins the whole thing. Legendary. #CBBUK #CBB #CelebrityBigBrother.’
‘What do you mean Danny didn’t win…#cbb #cbbuk.’
‘He was the most real of them all. I’m so pleased for him.’
‘The British public making someone with a dry sense of humour and a tea addiction the winner of celebrity big brother feels weirdly patriotic #CBBUK.’
Applications for the next series of Big Brother are open. Hopefuls looking to embark on the ultimate social experiment can apply to be a part of the next series of Big Brother set to air in 2025.
Celebrity Big Brother and Celebrity Big Brother: Late & Live are available to watch on ITVX.
