BARGAIN-hunting Brits are going wild for a £4 candle from B&M that’s being hailed as a perfect dupe for a high-end Zara Home favourite — and it’s £20 cheaper.
The budget retailer’s Candle in a Cup has caught the attention of shoppers thanks to its striking resemblance to Zara Home’s Mountain Pepper Scented Candle, which retails at £23.99 for a 250g pot.
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B&M’s version comes in a similarly sleek ceramic cup and offers a warm, spicy scent that’s near identical to the original, according to fans.
One delighted customer said, “I couldn’t believe how similar it smelled to the Zara one I had before.
“Honestly, if someone blind-tested me, I wouldn’t know the difference. And at £4? I went back the next day and bought three more.”
The Mountain Pepper candle by Zara is known for its rich, peppery notes with a hint of citrus, making it a cult classic for those who love a home that smells expensive.
Now, B&M shoppers say they can get the same luxurious scent for a fraction of the cost – and with the same chic look to match any décor.
This isn’t the first time B&M has caused a frenzy with its affordable alternatives to designer homewares.
The retailer has a strong reputation for stocking high-quality dupes that give customers the luxe-for-less feel.
Their Hotel Collection range, in particular, has drawn comparisons to brands like The White Company and Jo Malone.
Shoppers have also raved about B&M’s reed diffusers, which are priced at just £3.99 but give off scents that rival products five times the price.
One woman wrote on Facebook: “These make my whole house smell posh.
“I’ll never go back to buying the expensive ones again.”
Priced at around £4.99, they’re often compared to Jo Malone’s classic scented candles, which can cost upwards of £55.
As one shopper joked online: “It’s giving Zara vibes, but on a B&M budget — and I’m here for it!”
Even home accessories like velvet cushions and throws are proving popular dupes.
Their luxe-looking velvet cushion covers, priced at £8.99, have been likened to ones sold at H&M Home and Zara Home for double the price.
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