The moment that Apple fans have been patiently waiting for is finally here.
Tomorrow, the tech giant will host its yearly event where it is expected to unveil a range of new products.
Apple CEO Tim Cook has dubbed the event ‘awe dropping’, but beyond that, Apple has stayed tight-lipped about what might be launched.
But, as usual, leaks and rumours have been flying ahead of the launch, revealing some tantalising hints about what is to come.
If Apple stays true to its regular schedule, fans can expect to see the launch of the new iPhone 17, iPhone 17 Pro, and the long-anticipated lightweight iPhone 17 Air.
Rumours suggest that these flagship devices may also come alongside the new Apple Watch Series 11, the AirPods 3 and plenty of updates for Apple Intelligence.
The ‘awe dropping’ event kicks off in Cupertino, California, at 18:00 BST tomorrow.
So, here’s everything we know so far – and how you can watch Apple’s event live.
Tomorrow, starting from 10:00 am PT (18:00 BST), Apple will kick off its ‘awe dropping’ event at which it is expected to launch the new iPhone 17
Apple CEO Tim Cook (pictured) is expected to reveal the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air
When will the iPhone 17 be revealed?
Apple is hosting an event on September 9 at its Cupertino headquarters, known as Apple Park.
An invitation sent to members of the press and industry analysts confirms that proceedings will kick off at 10 am local time, or 6 pm in the UK.
The invitation, which featured a new version of the Apple logo, reads: ‘Please join us in person for a special Apple Event at the Steve Jobs Theater in Apple Park. September 9, 2025.’
Apple is known for sticking to an extremely consistent release schedule, with the new range of flagship smartphones almost always coming in September.
Last year’s ‘Glowtime’ event, at which the iPhone 16 was released, was held exactly one year prior at 6 pm BST on September 9, 2024.
Based on this pattern, it is almost certain that Apple will be unveiling the full iPhone 17 lineup tomorrow.
How to watch the event live?
The event will take place at Apple’s Cupertino headquarters, Apple Park (pictured). But you can also watch the event live at apple.com or on the Apple TV App
The Daily Mail will be covering the launch and bringing you all the updates from 18:00 BST onwards.
Alternatively, you can watch the event online by heading to apple.com and looking for the Live Event section at the top of the page.
Or, if you are already fully plugged into the Apple ecosystem, you also stream the event from the Apple TV App.
When will the iPhone 17 be available?
If Apple keeps to their usual schedule, the iPhone will be available to pre-order from Friday, September 12.
The devices will then arrive in shops on the following Friday, September 19.
However, in previous years, excess demand for certain models has led to delays in some regions.
Last year, certain iPhone 16 specifications could not be shipped to the UK until mid-October, four weeks after they were expected to arrive.
According to rumours, the iPhone 17 Pro will have a rectangular camera bar across the back, similar to Google’s Pixel phones. The new devices should be available to pre-order from Friday, September 12
That may mean some customers will need to wait a bit longer to get their hands on the latest Apple devices.
What devices are expected to be in the iPhone 17 lineup?
Apple is expected to release the usual basic iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, as well as a new model in the form of the iPhone 17 Air.
Rumours suggest that the standard iPhone 17 will see the usual set of small, iterative updates as in previous years.
The screen is expected to be the biggest change, potentially growing from 6.1 inches to 6.3 inches – making it the same size as the iPhone 16 Pro.
Industry analysts also expect to see some improvements to the front and rear cameras, as well as a newly designed rectangular camera bump.
The iPhone 17 Pro and Pro Max, on the other hand, could be in line for a more major design change.
Apple is expected to add a huge rectangular camera bump, similar to that on the Google Pixel 10, with a triangle of three cameras.
The iPhone 17 and 17 Pro are expected to come in some bold new colour options, which could include a bright orange for the iPhone 17 Pro
Video supposedly leaked from an Apple manufacturing centre shows the new design of the iPhone 17 Pro
One of those cameras is widely expected to be a new 48-megapixel sensor telephoto zoom lens, replacing the 12-megapixel version from the iPhone 16 Pro.
The iPhone 17 Pro may also ditch the all-glass back of earlier versions and adopt an aluminium frame with a glass insert.
However, the biggest news of the day will likely be the launch of the iPhone 17 Air, Apple’s new ultra-thin flagship.
Leaks suggest that the iPhone Air could be somewhere between 6.25mm and 5.5mm thick, making it Apple’s thinnest device by a wide margin.
That would rival other lightweight competitors, such as the Samsung Galaxy S25 Edge, but could come with a few drawbacks.
The iPhone 17 Air is expected to have significantly lower battery life than other models in the lineup and may even ditch the USB-C port to keep the device as thin as possible.
On the inside, all devices are expected to be upgraded to use Apple’s latest A19 and A19 Pro chipsets.
These will also be the first generation of iPhones built to use Apple’s liquid glass display on iOS 26, which turns app icons into translucent bubbles.
The iPhone 17 will be the first Apple device built for the new Liquid Glass display on iOS 26 (pictured). This visual redesign turns app icons into translucent bubbles
These leaked images show four metal ‘dummy models’ – meaning they are identical to the real product except they don’t actually work. Note the ultra-thin iPhone Air compared to the thicker iPhone 17 and iPhone 17 Pro Models
What other devices could be revealed?
Alongside the new iPhone lineup, Apple often uses its September event to unveil updates to a few other devices.
This year, analysts expect that Apple will launch the Apple Watch Series 11 and the more advanced Apple Watch Ultra 3.
The Apple Watch Series 11 is likely to boast improved health monitoring features and better battery life.
Likewise, the Ultra 3 will reportedly feature similar hardware upgrades as well as emergency satellite messaging, letting people get help in an emergency when there’s no Wi-Fi.
Apple may also announce the third–generation AirPods Pro, which may come with in‑ear heart‑rate tracking and temperature detection.
Apple is also said to be preparing its first ever foldable device, although this won’t be released until 2026 at the earliest, industry experts believe.
Some rumours suggest that Apple could even be preparing to launch a new 4K Apple TV, but this is a little less certain.
THE TRILLION DOLLAR RISE OF APPLE
1976: Founders Steve Jobs, Steve Wozniak and Ronald Wayne created the company on April 1 1976 as they set about selling computer kits to hobbyists, each of which was built by Wozniak.
The first product was the Apple I.
1977: Apple released the Apple II in June, which was the first PC made for the mass market.
Steve Jobs unveils Apple Computer Corporation’s new Macintosh February 6, 1984 in California.
1981: Jobs became chairman.
1984: The Macintosh was introduced during an ad break for the Super Bowl and later officially unveiled during a launch event. It was discontinued a year later and Jobs left the firm.
1987: Apple released the Macintosh II, the first colour Mac.
1997: Apple announces it will acquire NeXT software in a $400 million deal that involves Jobs returning to Apple as interim CEO. He officially took the role in 2000.
The then Chief Executive Officer of Apple, Steve Jobs, with the iPhone
2001: Apple introduced iTunes, OS X and the first-generation iPod.
The first iPod MP3 music player was released on October 23, 2001, at an event in Cupertino and was able to hold up to 1,000 songs.
2007: Apple unveils the iPhone.
2010: The first iPad was unveiled.
2011: Jobs resigned in 2011 due to illness, handing the CEO title to Tim Cook. Jobs died in October from pancreatic cancer.
2014: Apple unveiled the Apple Watch. It also unveiled its first larger iPhones – the 6 and 6 Plus.
2015: After purchasing Beats from Dr Dre, Apple launched Apple Music to compete with Spotify and other music streaming services.
2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the firm is embroiled in a legal battle with the FBI, involving the agency demanding access to the locked phone used by Syed Farook, who died in a shootout after carrying out a deadly December attack in San Bernardino, California with his wife. The court order was dropped on March 28 after the FBI said a third party was able to unlock the device.
2017: Apple introduces the iPhone X, which removes the home button to make way for a futuristic edge-to-edge screen design and a new FaceID system that uses advanced sensors and lasers to unlock phones with just the owner’s face.
Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, Calif.
2018: In a first for the company, Apple introduces new features in its latest operating system, iOS 12, that encourage users to manage and spend less time on their devices. The move was spawned by a strongly worded letter from shareholders that urged the firm to address the growing problem of smartphone addiction among kids and teenagers.
2019: In January, Apple reports its first decline in revenues and profits in a decade. CEO Tim Cook partly blamed steep declines in revenue from China.
2020: In March, Apple closes all its bricks and mortar retail stores outside of China in response to coronavirus.
2021: In an online virtual event in April CEO Tim Cook declared Apple’s goal of becoming carbon neutral for Earth Day. Later in the year the iPhone 13 was announced.
2022: In September the iPhone 14 was announced. One of the new features included a new sensor to detect if a user had been in a car crash as well as an improved camera system.
2023: Apple brought back its ‘Home Pod’ after the first generation was discontinued. The ‘Home Pod’ can be seen as an alternative to Amazon’s Alexa or Google Home as it is powered by voice commands.
2024: Apple makes its first steps into artificial intelligence with the release of Apple Intelligence. The features are not all released at once with many delayed until the following year.
