AMAZON’s sale section is always worth a scroll, especially if smart tech’s on your radar.
From Fire TVs to Blink security systems, we’ve rounded up the best Amazon device deals live right now.
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Amazon device deals
The retailer’s second Prime Day sale of the year is on the horizon, so not all of Amazon’s top gadgets are currently discounted.
The sales event, which typically takes place in October, is a treasure trove for tech fans, especially those searching for affordable Amazon devices.
If you’re eager to save ahead of the sale, there are still a few hidden bargains to be found on popular items.
For those less interested in Amazon tech, you can still get stuck in with promotions on the retail giant’s subscription services.
Book lovers can still enjoy a month-long Audible free trial and 30 days of free Kindle Unlimited.
While we’re on that page, we’ve also rounded up the best Kindle Unlimited deals so you can dig into our top book recommendations.
Music fans, you haven’t been forgotten. The 30-day free trial of Amazon Music Unlimited is still up for grabs.
Read on for a look at the top deals on Amazon gadgets right now.
Amazon device deals
Amazon Fire TV 55-inch 4-Series 4K UHD smart TV, £369.99 (was £549.99)
Amazon Fire TV 55-inch 4-Series 4K UHD smart TV, £369.99 (was £549.99)
Shoppers hoping to bag a brand-new television at a reduced cost should have this deal set firmly in their sights.
The 55-inch TV comes with an Alexa Voice Remote to find content with ease.
You can stream your favourite TV shows and tune into must-see movies with subscriptions to Netflix, Prime Video, Disney+, and more.
Also on sale:
- Amazon Fire TV 32-inch 2-Series, £179.99 (was £249.99) – buy here
- Amazon Fire TV 50-inch Omni QLED series 4K, £459.99 (was £649.99) – buy here
- Amazon Fire TV 55-inch Omni Mini-LED series, £649.99 (was £849.99) – buy here
Blink Video Doorbell, £28.99 (was £49.99)
Blink Video Doorbell, £28.99 (was £49.99)
Blink is Amazon’s budget-friendly security brand, offering everything from doorbells to outdoor cameras.
Right now, one of its most popular gadgets, the Blink Video Doorbell, has been discounted by 42%, taking its final price tag down to just £28.99.
It packs a 1080p HD camera for crisp daytime footage, infrared night vision for round-the-clock clarity, and two-way audio so you can chat with visitors whether you’re in or out.
Also on sale:
- Blink Mini Indoor Camera, £18.99 (was £21.99) – buy here
Ring Outdoor Camera Battery + Indoor Camera 2nd Gen, £109.99 (was £119.98)
Ring Outdoor Camera Battery + Indoor Camera 2nd Gen, £109.99 (was £119.98)
If you’re looking to boost your home security without the hassle of complex installation, the Ring Outdoor + Indoor Camera bundle is just the ticket.
With easy wireless setup, you’ll get instant alerts about activity at your home, both inside and out.
Also on sale:
- Ring Battery Video Doorbell (2024 release) + Indoor Camera (2nd Gen), £129.99 (was £139.98) – buy here
- Ring Outdoor Camera Solar (Stick Up Cam), £109.99 (was £129.98) – buy here
Amazon eero 6 mesh Wi-Fi router, £199.99 (was £223.66)
Amazon eero 6 mesh Wi-Fi router, £199.99 (was £223.66)
If you have patchy Wi-Fi areas in your home or no-go zones that mean you’ll lose connection, you’ll need a Wi-Fi router system, which will bring coverage to all corners of your property.
Amazon’s eero 6 mesh Wi-Fi router promises to provide reliable Wi-Fi across all areas, so you can wave goodbye to those no-go zones.
More Amazon devices
Amazon Fire HD 8 tablet, £99.99
Amazon Fire HD 8 tablet, £99.99
Fire Tablets are a great way to complete daily tasks that don’t require booting up a PC, such as browsing the internet or scrolling through social media.
They can do everything you need without the huge price tag some laptops come with.
The Fire HD 8 tablet features an 8-inch screen and boasts approximately 13 hours of battery life, allowing you to leave the charger at home and take it on the go.
Also check out:
- Amazon Fire HD 10 tablet, £149.99 – buy here
- Amazon Fire HD 10 Kids Pro tablet, £199.99 – buy here
- Amazon Fire Max 11 tablet, £249.99 – buy here
Read More on Amazon Prime Day
Echo Pop Newest gen, £44.99
Echo Pop Newest gen, £44.99
Searching for a budget-friendly smart speaker? The Echo Pop is a great shout.
The Amazon device is ideal for small spaces and comes with built-in Alexa – you can use your voice to play your favourite playlists, control compatible smart home devices, make calls, and more.
The device also boasts multiple layers of privacy protection, so you’ll not only enjoy great sound but also a secure and reliable Alexa experience.
Also check out:
Amazon Fire TV Stick 4K, £59.99
Amazon Fire TV Stick 4K, £59.99
Amazon’s Fire TV Stick 4K is perfect for anyone who wants to upgrade to the Fire TV platform.
It combines the simplicity of Fire TV with the power of hands-free Alexa control.
You’ll get instant access to popular subscriptions, all in stunning 4K Ultra HD (as long as your TV supports this).
Also check out:
- Amazon Fire TV Stick 4K Max, £69.99 – buy here
- Amazon Fire TV Stick HD, £39.99 – buy here
- Amazon Fire TV Cube, £139.99 – buy here
Kindle Scribe 2022 release, £329.99
Kindle Scribe 2022 release, £329.99
The Kindle Scribe 2022 release is the only Kindle that includes a digital notebook – you can read, write, and even sketch.
In his Kindle Scribe review, our tech writer Tom Tyers describes the device as ”the study tool students will love.”
He also praised the Kindle’s modern design, excellent battery life, and handwriting-to-text feature.
Also on sale:
- Amazon Kindle Colorsoft Signature Edition, £269.99 – buy here
- Amazon Kindle Kids, £114.99 – buy here
- Amazon Kindle Paperwhite, £169.99 – buy here
Amazon subscriptions
While you can save on Amazon’s devices, you can also bag some great bargains on its subscriptions.
Amazon often offers free trial periods and cheap deals on its subscription services to entice new customers – there is plenty to enjoy away from the device deals.
There are plenty more amazing deals to be had, so make sure to head to our Amazon hub to find out more.
What are Kindle Daily Deals?
The clue’s in the name – each day, Amazon unveils a selection of Kindle book deals, but only for a limited time.
Shoppers can save on top-rated titles in all genres, including romance novels, crime fiction, and thrillers, with prices starting from just 99p.
Need a new Kindle but not sure which one is right for you? We’ve got you covered.
Check out our Kindle 2022 review and our Kindle 2019 review if you’re open to investing in an older model.
What are Lightning Deals on Amazon?
While shopping on Amazon, you may have come across the retailer’s ‘Lightning Deals‘.
These deals will have limited quantities, which means once they’re gone, they’re gone – so you’ll have to be quick if you want to bag a particular bargain.
There are deals across all departments, with offers up for grabs on beauty buys, top-rated tech, toys, and more, and during Prime Day all Lightning Deals are exclusive to Prime members.
The easiest way to see what Lightning Deals are currently available is to visit the Today’s Deals page.
When is Prime Day?
Amazon Prime Day took place on July 8, 2025, and this year’s sale was longer than ever.
For the first time, shoppers had four days to snap up unmissable Amazon Prime Day deals.
The sale came to a close on July 11, 2025, so we’ll need to wait for Amazon’s next sale period or a few sneaky price drops.
For more details on the retailer’s next major sales event, head to our When is Amazon Prime Day? explainer.
We also keep you up to date on the best Amazon Prime Day deals as soon as they land.
