A LUXURY chocolate brand is marking its return to supermarkets with a limited edition flavour.
Godiva, which is exclusively sold at high-end retailers like Harrods, will be flogging its Dubai-style chocolate bars at Tesco.
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Dubai-style chocolate features layers of rich pistachio cream and crunchy kadayif pastry, encased in smooth milk chocolate.
The 100-year-old Belgian brand is now owned by Pladis, which also has McVities and Jacob’s in its repertoire.
It was quick to jump on the Dubai chocolate bandwagon and in 2024, Pladis Türkiye launched it’s own range which sold 3,000 tones in the first four months of launching.
Godiva goodies haven’t been available to the masses for five years and were only available in Harrods, Selfridges, and its Covent Garden flagship store.
A Godiva spokesperson, said: “Global influences are increasingly reshaping the snacking industry, as consumers seek more adventurous and authentic culinary experiences.
“The popularity of Dubai-style chocolate is a clear example of how international flavours are crossing borders and becoming mainstream.”
Godiva’s Dubai-inspired chocolate bar will be £10 or £7.95 for Clubcard customers in Tesco stores across the country.
Back in 2017, Sainsbury’s customers were treated to the luxury Belgian chocolate for just £1.50 per bar.
The Godiva Masterpieces range included three chocolate bars – two milk chocolate treats with a smooth caramel filling and a creamy hazelnut praline filling and one dark chocolate bar with a ganache filling.
This comes as Lidl launched a Dubai Style Chocolate Cream spread and it was in such high demand that the store placed a three-jar-per-person limit.
The Della Sante Dubai Style Chocolate Cream spread combines the flavours of the insanely popular chocolate but in spreadable form.
That means you can slather it on toast, pile it onto pancakes, dip fruit in it or even spoon it from the jar.
The sweet and salty pots cost £4.99 or £3.99 for Lidl Plus members, which is far more expensive than the store’s other chocolate spreads.
One shared a snap of the toast topping on the Extreme Couponing and Bargains UK group.
Followers flocked to the comment section to tag friends and family in the post.
Lidl has said it will be available “while stocks last” – so you may want to get in quick.
When Lidl launched its Dubai-style chocolate bar back in March, shoppers were queuing outside shops to get a taste.
The Sun spotted a queue outside the Gosport, Hampshire, store at 8am with shoppers eagerly waiting for the doors to open.
Chocolate fans have been going crazy for supermarket dupes of the expensive Dubai chocolate bars and they’ve been going viral on social media.
Lidl’s version was the cheapest when it was brought out at £3.99.
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