1. Tommy Fury, £10m
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Tommy made a staggering £16,429 every day last year, thanks to lucrative boxing matches and brand deals.
His company Tommy Fury TNT Ltd recorded profits of £6,134,097, while another company, Fury TNT, has £258,651 in reserves. Tommy – who was runner-up on the fifth season of Love Island with Molly-Mae Hague – was paid £1.1m for his 2023 boxing match against KSI and £1.6m to fight influencer Jake Paul earlier that year.
The latter match netted him £3.7m, thanks to his 35% share of the huge pay–per-view takings.
He also collects £150k annually as a Mars & Spencer ambassador and was paid six figures last year for his autobiography Lightning Can Strike Twice: My Life As A Fury.
2. Molly-Mae Hague, £8m
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After leaving the villa with Tommy, Molly-Mae’s not been doing too badly, either. She was paid more than £1m for a L’Oréal brand deal and earned a similar fee for her Beauty Works hair extensions range.
Her Prime Video documentary, Molly-Mae: Behind It All – which followed her split from Tommy, before the pair reconcile in the second part of the series – was worth six figures.
Producers are now offering a similar fee for another instalment.
In September, she released her clothing line Maebe, which sold out in 24 minutes. Her MMH Group Holdings Ltd took earnings of £2.5m, while her fake-tan company Filter has £255,275 in the bank.
Amazingly, she can also charge at least £10k for a single Instagram post to her 8.5m followers, often endorsing brands such as Gymshark and Aveeno.
3. Dani Dyer, £7.1m
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Since winning Love Island with Jack Fincham in 2018, Dani has been raking it in.
Due to tie the knot imminently with footballer and father of their twin daughters, Jarrod Bowen, she has a string of lucrative endorsements to her name.
Her partnerships with My Babiie, Johnson’s Baby and Pampers can earn her £16,800 for a single social media post.
She hosts the Live And Let Dyers podcast with actor dad Danny for a six-figure fee, and the pair are currently filming a series for Sky, in which they attempt to run a caravan park together, for a similar amount.
Since moving in with fiancé Jarrod, who plays for West Ham, she has rented out her five-bedroom Essex house for £3,150 a month and another flat for £2,150 a month.
Her company, I Want It, I Got It Ltd has £178,104 in the bank. Now that’s a wedding fund!
4. Megan Barton-Hanson, £7m
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She may have deactivated her OnlyFans account at the request of producers when she entered the villa in 2018, but Megan is now one of the site’s top earners, netting an estimated £1.5m every month and up to £10k for a five-minute-long personalised video.
It’s all thanks to an army of loyal subscribers paying £16 every month for content. One of them even has a fetish for pretending to be a bug, and paid Megan £30k over the course of two months for videos of her “squishing” him.
Outside of Only Fans, Megan has released her own range of mushroom supplements, Foreea, and has sponsorship deals with Shein, White Fox and Love Honey that make her £200k.
As of last year, her company MBH Productions Ltd held a cool £388,873 cash in the bank.
5. Olivia Attwood, £6m
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Since coming third with Chris Hughes in 2017, Olivia has been busy getting filthy rich herself, fronting a string of ITV series, including Getting Filthy Rich, The Price Of Perfection and Bad Boyfriends, for which she has been paid £350k a pop.
She also receives several thousand per appearance as a Loose Women panellist.
Her new Sunday-afternoon Kiss radio show, The Sunday Roast with TOWIE’s Pete Wicks, pays six figures per year – and has seen a surge in people tuning in.
Olivia also has a £150k collaboration with Abbott Lyon jewellery and has just signed another six-figure deal to become a face of make-up brand Maybelline.
6. Kem Cetinay, £5.5m
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He won the 2017 series with Amber Davies and, despite the fact their relationship ended four months later, Kem has clinched a series of lucrative contracts.
His range with Primark Man is worth £500k per year and includes a grooming range, Kem Cuts, which landed him a separate £1m deal.
He has appeared on numerous reality TV shows, including Dancing On Ice, netting a five-figure salary, hosted Love Island: The Morning After until 2022, and is a presenter on This Morning
In July last year, Kem was announced as the new radio host of The Capital Weekender shows on Friday and Saturday nights, reportedly signing a six-figure deal.
7. Olivia Bowen, £5.1m
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Olivia and now-husband Alex may not have clinched the second series of Love Island back in 2016, but the pair – who finished second – have proven themselves to be huge winners financially.
With 3 million Instagram followers, Olivia can command six-figure fees for working with brands such as Glade and Philips, and admits that in a good month she can earn up to £50k.
But she has long-term plans, and spent lockdown studying for a diploma in interior design for their multimillion-pound property empire, The Bowen House Limited.
The couple now own six properties, including a £128k one-bed in Birmingham and a £175k three-bed, plus two mansions, as well as a plot of land they’re developing in Spain.
Not bad for a former sales executive who used to earn £18k a year.
8. Maura Higgins, £4.6m
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After leaving the fifth series in 2019, the Irish firecracker landed six-figure deals with L’Oréal and Ann Summers, and has been confirmed as a presenter on Love Island USA: Aftersun for the second year running.
But following her time on I’m A Celebrity… Get Me Out Of Here! in 2024, those brand deals sky-rocketed and she’s expected to earn £1.5m this year alone.
On top of a sold-out clothing range with Oh Polly, the former ring girl has partnered with leisure clothing brand Alo, and is often seen in five-star locations in the Maldives, Dubai and Mykonos. Oh, and she can earn a whopping £31k per social media post.
9. Alex Bowen, £4.5m
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Former scaffolder Alex has bagged £700k from DJ gigs, and earns £75k per year from social media posts, promoting the likes of sportswear brand Gym King.
On top of his and wife Olivia’s property empire, Alex also earns £100k per year for his workout app, and is a keen car collector, who last year splashed out £30k on a Ford Ranger.
In 2023, the couple sold their Essex mansion for £1.3m – a cool £500k profit on their purchase price – and home is now a luxury four-bedroom pad they built themselves on a £250k plot in rural Essex, complete with a swimming pool, a home gym and, of course, a Love-Island-style outdoor kitchen.
10. Amber Davies, £4m
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The Welsh actress turned down a role in a production of Hairspray to appear on Love Island – and boy did it pay off.
After winning the third series in 2017, Amber landed a string of lucrative deals including one worth £500k with fashion label Motel Rocks, before finding West End stardom.
She’s currently appearing in The Great Gatsby at London’s Coliseum theatre, after netting £1.5m starring in 9 To 5 The Musical, as well as roles such as Marty McFly’s mum Lorraine in Back To The Future: The Musical, and Pretty Woman.
Last year, she bagged £60k by taking part in Dancing On Ice, and is now investing in property letting with her company Forty 7 Properties Ltd.
Bravo!
