NETFLIX is set to begin rolling out a brand new app design on TVs around the world from today.
The new look is the first major home screen redesign for Netflix in over a decade.
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This revamp was announced earlier this month, with Netflix calling the revamp an “innovative new TV experience”.
Fans reacted with mixed reception, with some several Netflix watchers fearing the new look and the inclusion of AI features.
At the time, Netflix said it would start the roll-out on Monday, May 19.
But the TV streaming giant admitted it would “weeks” for the makeover to reach everyone’s televisions.
NETFLIX’S NEW LOOK
Netflix says that the new design solves a number of problems plaguing telly fans.
In particular, it’s meant to fix that issue where you can’t decide what to watch and spend ages agonising over a TV show or movie.
“Finding your next watch on Netflix is about to become that much easier,” Netflix explained.
“A new TV experience is headed your way, and it comes with better recommendations and an improved interface that highlights what matters most to you.
“Yep, things are getting (even more) personal.”
Netflix said that the new design will “make choosing easier”, adding that “decision fatigue is real”.
ALL CHANGE
The first major change is what Netflix describes as “simpler navigation”.
It means that shortcuts to key parts of Netflix’s interface will now appear right at the top of the screen – staying locked there and remaining visible.
This bar will include shortcuts to Search, Shows, Movies, Games, and My Netflix.
The second change is “responsive recommendations”, which means you’ll see fresh recommendation rows “served up in real time” as you browse the TV app.
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“Your homepage will respond to your viewing and browsing history,” Netflix explains.
“So you can quickly find something that suits your mood in the moment.”
Third is the addition of My Netflix, which is featured on that top shortcut bar.
Netflix says this serves as a “personal oasis” for keeping track of your favourite content.
So you’ll be able to quickly see shows that you’re part-way through finishing, as well as movies that you’d like to watch next.
You can find Continue Watching, My List, and Remind Me inside the My Netflix tab.
Fourth and finally is the addition of more detailed info for each title on Netflix.
“Having a hard time choosing between this show or that movie? We’ve been there.
NETFLIX PRICES AND PERKS – HOW MUCH ARE YOU PAYING?
Here’s what you need to know…
Netflix Standard with Ads
Price: £4.99 UK / $7.99 US
- Ad-supported, all but a few movies and TV shows available, unlimited mobile games
- Watch on 2 supported devices at a time
- Watch in 1080p (Full HD)
- Download on 2 supported devices at a time
Netflix Standard
Price: £10.99 UK / $17.99 US
- Unlimited ad-free movies, TV shows, and mobile games
- Watch on 2 supported devices at a time
- Watch in 1080p (Full HD)
- Download on 2 supported devices at a time
- Option to add 1 extra member who doesn’t live with you
Netflix Premium
Price: £17.99 UK / $24.99 US
- Unlimited ad-free movies, TV shows, and mobile games
- Watch on 4 supported devices at a time
- Watch in 4K (Ultra HD) + HDR
- Download on 6 supported devices at a time
- Option to add up to 2 extra members who don’t live with you
- Netflix spatial audio
Picture Credit: Netflix
“With the new interface, you can discover what makes each title worth the watch before you commit to pressing play.
“Preview a title’s synopsis, runtime, award wins, Top 10 history, or key cast all up-front while you browse.”
DON’T FLIX WHAT’S NOT BROKEN?
In a recent Reddit post about the update, Netflix viewer comments were mostly negative.
One said: “Wow. The one thing Netflix does right and they’re going to ruin it.”
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Another wrote: “Asked for by no one.”
One irate Netflix subscriber said: “So they’ve decided to permanently roll out the ugly unusable app they’ve been testing for months? I had it and HATED it. Managed to go back to the old layout. If it ain’t broke don’t fix it.”
Another telly fan complained about the over-promotion of mobile gaming, adding: “Does anyone ask for this?”
And one fearful TV watcher added: “That means more price hikes soon. Sigh.”
ROLLING OUT NOW
Netflix said that the roll-out was due to begin on Monday, May 19 and would take several weeks.
You’ll know you’ve got the new look thanks to a welcome message that will “help walk you through your upgraded homepage”.
Some older TVs and streaming devices won’t be able to get the new look – although it’s unclear which models are locked out.
It’s just days before Netflix hosts it major Tudum 2025 live event.
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That will see Netflix serving up major TV and movie updates including Stranger Things, Squid Game, and Love is Blind.
