Sweet-toothed shoppers have expressed their delight at seeing a previously discontinued chocolate bar back on the shelves.
Cadbury Dairy Milk Shortcake Biscuit chocolate bars were discontinued in the UK in 2008.
But now fans of the treat have revealed that they’ve spotted it in B&M stores across the nation.
One shopper took to the Newfoodsuk group on Facebook to share their find with other lovers of the treat.
Posting an image of the bar, they simply wrote: ‘Cadbury Shortcake Biscuit Dairy Milk Bar spotted at B&M Stores.’
People took to the comments section to share their opinions on the snack, with many expressing how much they like it.
One wrote: ‘If you ever see these [drooling emoji] they were the best ever chocolate.’ ‘This was my favourite,’ said another.
Meanwhile, a third wrote in conversation with a friend: ‘These where the best I told you about them before.’ In a similar vein, another added: ‘I used to love this! I’m glad they brought it back.’
Cadbury fans have spotted the brand’s Dairy Milk Shortcake Biscuit chocolate bar in B&M stores across the UK. It was discontinued in 2008 (pictured: Cadbury logo)
A further chocolate fan said: ‘Oh I used to love this one in the early 2000s! I missed it so much.’
‘That was my favourite one out of all of them,’ another excited Facebook user revealed.
And another enthusiastic Facebook user wrote: ‘This was the best, we need to buy some!’
A spokesperson for Mondelēz International (which owns Cadbury) said that Dairy Milk Slices Shortcake Biscuit is not sold directly in the UK by Cadbury, so the bars in B&M have come from ‘another market’ (thought to be Australia).
They added: ‘We discontinued the similar Cadbury Dairy Milk Shortcake Biscuit bar in the UK in 2008 and we have no current plans to bring the product back.
‘However, we have plenty of other delicious bars with a little crunch for consumers to choose from, such as the recently launched Cadbury Dairy Milk Biscoff bar and our Cadbury Dairy Milk & More range.’
The bar is said to have come from ‘another market’ (thought to be Australia) as it is not sold directly in the UK
It comes after a Cadbury‘s chocolate bar that was discontinued has been spotted on sale.
When the bar was originally launched in 2012, it marked the confectionary giant’s first new option since the 1990s.
It was created by Cadbury after industry research at the time showed that annual sales of single chocolate bars had fallen by some 6.6 per cent in a market worth around £800million a year.
The Crispello, which has 165 calories, compared with around 230 for a Mars bar, was aimed at women in an attempt to win back lost sales among the diet-conscious.
It was reported that Cadbury, owned by American food company Kraft, believed the Crispello would therefore particularly appeal to women who are worried about putting on weight.
Sold under the slogan ‘a little treat for you’, the launch was supported with a £7million advertising campaign.
However, since around 2016, the bars were only available abroad, meaning fans of the treat had to pay a premium to buy the treats on foreign food websites.
Chocolate lovers took to the post about the bar on NewfoodsUK and shared their excitement over the find
In addition, according to reports, the product is still available in India, so fans could pick up the snack if they were travelling in the country.
However, now the bars have been found in B&M, being sold individually. The bars contain four separate chocolate and wafer fingers, which are individually wrapped.
According to the B&M website: ‘Delicious Dairy Milk chocolate with a crispy centre. 4 fingers of light crispies coated in milk chocolate. Perfect for sharing or scoffing by yourself!’
Fans of the bar took to Facebook to share their joy at finding the nostalgic treat.
One wrote: ‘Saw these in B&M and immediately thought of years ago when they were out.’
‘Need these,’ another added. ‘I remember back in the day when they came out and they were yum.’
A further poster simply said that they were ‘addictive’.
When the bar was originally launched, Brand manager at Kraft Foods, Toby Smart, said: ‘Crispello is a lighter way to enjoy the nation’s favourite chocolate taste.’
A Cadbury spokesman added: ‘The mix of wafer and chocolate is a lighter way to eat chocolate and we know from experience that women are attracted to this particular format.
‘It will also appeal to women because it is in three separate portions so they can consume a little at a time rather than in one go.’
