ASDA has announced plans to axe its Blue Light Card discount for millions of workers.
The major supermarket said customers who work as firefighters, ambulance drivers and teachers will no longer be able to get a special discount in stores.
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The supermarket quietly posted the update online, stating that from May 27 the service would cease.
It read: “Asda’s partnership with Blue Light Card is coming to an end on 27th May 2025.
“From 13th May 2025 11:00 Blue Light Card members will no longer be able to link their Blue Light Card Membership to their Asda Rewards Account. “
It added: “Any accounts linked before this date will continue to receive the exclusive member offer as detailed in the Terms & Conditions until 27th May 2025 23:59, at which point the offer will be removed.”
Some shoppers have blasted the move, with one sharing: “Asda really aren’t selling themselves anymore with their rewards scheme.”
While a second said: “In other words thanks for all you do but we don’t give a dam about it anymore it’s is happening alot lately.”
And a third said: “Not worth shopping there recently, rewards went really down hill.”
A fourth even threatened to change supermarkets, writing: “Might be time to change supermarkets! The rewards have gone significantly downhill over the last 2 years.”
Last April, Asda said that Blue Light card holders who shop in the stores would receive less Asda rewards cash pot.
At the time, Asda confirmed Blue Light Card holders will only receive 5% instead of 10% off fresh food, including meat, fish fruit and veg, fresh fruit juice and smoothies, dairy and bakery.
