THE award-winning face of multiple supermarket adverts has died aged 77.
Bill Legge’s family has shared an emotional tribute to the farmer who appeared on the back of Sainsbury’s Taste the Difference crisp campaign.
He also featured on the Potato Lovers website and part of Morrisons Cafe adverts.
Bill ran Further Fen Farm in Southery, Norfolk, and innovated harvesting methods, buying one of the first self-propelled drills allowing him to attend thousands of acres of beans, chicory, sugar beet, onions and carrots.
He also founded business A.L. Legge & Son on some old church land.