If you think ice cream is a bit, well, vanilla, and finding a delicious dessert is proving to be a rocky road, the latest online trend will tickle your tastebuds.
Popular ice cream flavours now include baked beans, soy sauce and cheese, as Generation Z ‘melt down the norms of how it can be eaten’, according to Waitrose. Gen Z, who are largely in their twenties, are buying 20 per cent more ice cream at the supermarket chain, adding to the £1 billion the dessert already generates for the UK economy.
Searches for ‘ice cream’ were up 95 per cent on TikTok last week, while ‘#icecream’ has had more than two million views.
Every company worth their salt is transforming their offerings in response, with easyJet serving a range of bizarre new flavours in Southend to mark the opening of the new airport.
Each was designed to taste like the signature dish of a popular holiday destination and included the Italian pasta dish cacio e pepe, sangria, tagine, snails in garlic and pastel de nata, the Portuguese custard tarts.
In London‘s Belgravia, designer Anya Hindmarch has launched a range of new flavours and the sell-out, limited June-to-September run has customers queuing to try them. Flavours include Heinz Baked Beans, pictured, Kikkoman Soy Sauce and Bird’s custard.
New flavours of ice cream loved by Gen Z include baked beans, salad cream and PG tips
Gen Z, who are largely in their twenties, are buying 20 per cent more ice cream Waitrose, adding to the £1 billion the dessert already generates for the UK economy
Designer Anya Hindmarch has launched a range of new flavours and the sell-out, limited June-to-September run has customers queuing to try them. Flavours include Heinz Baked Beans, pictured, Kikkoman Soy Sauce and Bird’s custard
In Whitstable, Kent, Bears Ice Cream Imaginarium’s products come in seasonal flavours including hot cross bun and scotch egg, as well as blueberry and lavender jam and brown butter popcorn and pumpkin seed. ‘Since we launched, we’ve wanted to push the boundaries of ice cream creation,’ says founder Phil Harrison, who has been described as a ‘veritable Willy Wonka of ice cream’ by fans.
‘We wanted to come up with imaginative flavours and interactive desserts that transcend the ordinary,’ he added.
The quirks don’t stop at the flavours. Wasabi crunch or cornflakes are suggested toppings at Bears and a new range of ice cream sandwiches include a peanut butter, miso and caramel offering and another echoing a lemon meringue pie.
