New video shows the moment animal rights activists stormed Louis Vuitton’s flagship store in London armed with signs and bullhorns over the brand’s use of fur.
The group of protesters flooded the designer shop on Bond Street on Friday, clashing with staff members as they chanted in aid of banning the use of animals for fashion.
Footage shows the large group holding bullhorns blaring siren sounds and running riot near the entrance to the store, as security guards attempt to control them by pushing them to one side.
Others hold up banners calling for a ban on real fur use, as staff appear outnumbered by the protesters.
Several signs read, ‘Deal with fur, deal with CAFT’, referring to the Coalition to Abolish the Fur Trade – an activist network dedicated to ending the global fur industry.
As the scene descends into chaos, one activist is physically dragged across the tiled floor towards the exit by a security guard.
The stunt disrupted a busy day of Easter weekend shopping for customers browsing designer items at the store.
Footage of the raid has since gone viral on social media, racking up more than 171,000 views.
An activist is dragged across the floor during the protest in Louis Vuitton, Bond Street, on Friday
Security guards try to push protesters to the side during the ordeal on Easter weekend
After entering the shop, the protest flooded into the street, with hundreds of activists making their voices heard.
Members of the public expressed their shock at the dramatic scenes, with one person saying: ‘The only time those people will ever get to go in those kind of stores.’
Another added: ‘What is the point of paying for security when they can’t even deal with left-wing activists?’
A third said: ‘The staff did a good job bundling them out, important to act very quickly.’
Another added: ‘London has fallen.’
The Met Police said they are not aware of any arrests.
Suzie Stork, Executive Director of CAFT, said: ‘Peaceful demonstrators with the Coalition to Abolish the Fur Trade gathered at Louis Vuitton on Bond Street to protest the brand’s continued use of fur. LVMH, Louis Vuitton’s parent company, remains one of the last major luxury conglomerates to still use fur.
‘We will continue to speak out against an industry in which animals are confined to small cages for their entire lives and killed by methods including neck breaking, gassing, and anal electrocution all in the name of luxury fashion.’
The chaos follows recent disorder in ‘Lawless London’, with Scotland Yard deploying more police amid fears teen mobs will descend on town centres in a repeat of recent chaos in Clapham.
Hundreds of teenagers flooded into the plush south-west London neighbourhood as part of an Easter holiday ‘linkup’ promoted on social media.
More than 300 teenagers gathered on the Clapham Common baseball courts before swarming the High Street to steal from shops, attack police and fight amongst themselves – as terrified families barricaded themselves inside supermarkets.
The disgraceful scenes unfolded at the end of last month, with senior Conservatives demanding ‘mass arrests’.
