EMMA Grede seems to have taken a fresh swipe at Khloe Kardashian amid their feud.
The Dragons’ Den star, 43, and the famous Kardashian used to be business partners for fashion label Good American.
However, today the ladies’ relationship has fizzled out and they’ve been feuding on and off.
In the latest swipe, Emma was speaking with musician Cardi B on the Her Next Money Move podcast.
Cardi was talking about the importance of choosing a good business partner if you’re hoping to build a successful brand or company.
She said: “That’s another thing, oh my God please y’all. If you ever want to build something, please choose good partners.
“Like not everybody with money [is a] good partner. I’m telling you.”
The way Emma instantly responded to Cardi saying that without hesitation has led fans to believe that she was throwing shade at former business partner Khloe.
Emma loudly said: “Oh yeah say that again… mhm.”
Taking to X, fans talked about the moment and whether they believed Emma took aim at Khloe in the conversation.
One user said: “No way.”
A second shared: “Mmmmmm.”
A third added: “Sheeshhhh.”
Emma and Khloe launched Good American in 2016 as co-founders.
The company, which exclusively produces denim, focuses on body positivity and provides a large array of sizes to cater to all shapes and sizes.
It saw immediate success, achieving 1million in its first day alone.
As of early 2026 Emma and Khloe’s working relationship has drifted, with Khloe even unfollowing Emma on social media.
Emma appeared to return the gesture and isn’t following the reality star on the platform either, despite having a years-long friendship and a successful fashion brand together.
Despite the distance, Khloe still remains as an investor and ambassador for the brand.
Meanwhile Emma still serves as the CEO of the company.
