DARTS whiz Luke Littler has christened himself with a new slogan after becoming a double world champion.
He’s now coined the phrase Born to Win and wants to trademark it.
The teenager – called The Nuke – has applied to the Intellectual Property Office to be granted sole rights to the catchphrase.
He wants to be able to sell goods like clothes and sporting goods like darts using the words.
The application is still being examined.
And we can also reveal that he is getting serious about his sports card-selling side hustle.
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He’s just set up a firm to take in cash from his lucrative second job.
The double world champ has incorporated D10 Card Collective Ltd at Companies House.
Its name is a nod to the double 10 check-out used by the teenager to finish a leg of darts.
Documents filed to Companies House reveal the firm is in the business of “retail sale of games and toys in specialised stores” and “retail sale of other second-hand goods in stores”
The Nuke enjoys flogging sports cards online despite being a multi-millionaire thanks to his world champion wins. He sells the cards on Ebay.
And ones featuring him are now going for thousands of pounds.
On eBay, a signed Luke card is on sale for a staggering £22,520.
Buyers are told: “Immerse yourself in the world of darts with the exclusive 2025 Panini PDC Premier League Winners Sports Trading Card, hand-signed by Luke Littler.
“This limited-edition card, numbered 3 of only 3, is a must-have for every Premier League collector and fan. The card boasts high-quality craftsmanship and features an autograph printed directly onto the card, enhancing its authenticity and value.
“This 2025 season trading card is a testament to Littler’s success. A timeless piece of sporting history, written in English, that no collection should be without.”
A 2026 Panini Bullseye card costs £10,700.
Yet another has an £11,000 price tag and buyers are told: “The Luke Littler PDC Panini Premier League 1/1 Portrait Lightning Parallel Card is a highly collectible sports trading card featuring English darts player Luke Littler.”
The star has earned £3 million in career prize money, primarily from major PDC events like the World Championship and World Matchplay, and another £600,000 has come from deals with firms like BoohooMan and Xbox.
