FOX’S has expanded its popular Crunch Creams range with a brand new flavour – giving biscuit fans a fresh twist on the classic treat.
The new addition marks the latest shake-up for the much-loved line, combining two favourite flavours in one indulgent bite.
Fox’s Burton’s Companies is launching the new Chocolate and Vanilla flavour as the latest addition to its popular Fox’s Crunch Creams range.
Landing on shelves from March 25, the new flavour delivers the classic Crunch Creams taste and texture fans know and love.
The biscuit features two thick, crunchy chocolate biscuits sandwiched with a generous layer of smooth vanilla cream.
The popularity of the chocolate biscuit format was seen in Fox’s Seasonal Assortment packs.
There has also been a rise in demand for chocolate-flavoured biscuits.
Jo Harwood, Chief Sales and Trade Marketing Officer, said: “Fox’s Crunch Creams are a British classic, with huge brand awareness and buyability among shoppers.
“We’re excited to bring newness and diversity into the range with this new flavour.
“The new product performed brilliantly in taste tests against other chocolate sandwich biscuits, delivering on taste, texture and filling, with a 96% overall liking among shoppers aged 18-40.
“Because of this incredible score, and the huge popularity of the Double Chocolate assortment flavour, we’re confident the product will be a big seller with both existing Crunch Creams fans, and new ones!”
Fox’s Crunch Creams will retail for £1.50 per 200g pack, and will be stocked in B&M, Home Bargains and Tesco.
Fox’s actually last introduced new flavours into the Crunch Creams range in 2024 — including Cherry Bakewell and Salted Caramel.
Fox’s Crunch Creams remains a hugely popular brand – worth £14.2 million.
