COLEEN Rooney makes her ‘Mark as she launches her new clothing collection.
The I’m A Celeb finalist, 39, posed in a slip dress in one photo and beige loungewear in another to show off her new Primark range, By Coleen.
She attended a launch event last night to celebrate the line, which will become available in shops this month.
A source at the event said: “Coleen looked incredible at the event wearing her new Primark range.
“She seemed so happy and was really lovely mingling with all of the guests. You could see she was very proud of the collection.”
Coleen added: “Working with Primark feels like such a natural fit because I’ve always believed you don’t need to spend more to look great.”
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The move has cemented Coleen as the Rooney family’s biggest breadwinner, with her sum beating out the £800,000 Wayne got last year to be a Match of the Day pundit at the BBC.
A source said: “Coleen is so proud to be a working mum and she wanted to keep things affordable for her fans.
“She didn’t just sign for the cash, it was because she felt aligned with Primark’s values.
“Coleen is super proud with the clothes she’s worked on with Primark. It’s got a real athleisure feel. Primark thinks it will fly off the shelves.”
Another insider said: “Coleen is a perfectionist and throws herself into every project she gets involved in.
“With Primark, she worked so closely with them on the entire collection.
“It’s made for working mums just like her — the range is stylish yet practical.”
Coleen, 39, has previously signed big-money deals with George at Asda and Littlewoods — where she had her own collection for seven years.
