Shoppers need to RUN to Primark for a stunning new bikini

An image collage containing 1 images, Image 1 shows A yellow bikini top with pearl and sequin starfish embroidery, hanging on a Primark clothes hanger

IF you are dreaming of lying on a beach or by a pool, Primark has unveiled its gorgeous swimwear collection.

One shopper shared their amazement after spotting a lemon-coloured set that made their jaw drop. 

Shoppers have raved about a lemon-coloured bikini that has landed in PrimarkCredit: tiktok/@alexstephensxxx
The matching bottoms are just £5Credit: tiktok/@alexstephensxxx

Alex, who posts under @alexstephensxxx, showed how the yellow triangle halterneck top has a starfish on with pearl detailing.

And thankfully it won’t break the bank, as you can snap it up for just £8.

Primark also has matching brief yellow bottoms for £5 too, which look ideal for lounging in the sun.

Alex wrote: “RUN to Primark for this bikini. WOW.”

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Many fashion lovers also seemed keen to snap it up.

Rushing to the comments, one said: “Oh wow I loveeeee perfect for holidays!”

Another added: “Omg so gorge!!!!”

And a third commented: “Stunnnnningggggg.”

This follows Primark unveiling their summer collection, with some bikinis in the range being priced from £2.50.

Fashion lover Zoe, who posts under @zoeilanahill, was amazed to discover the colourful collection in her local store.

Shoppers have shared Primark’s new beachwear range, with prices from £2.50Credit: tiktok/@zoeilanahill

In a clip which has racked up over 35,000 likes, she showed how she spotted everything from gorgeous pastel blue bikinis to cute pink matching sets.

She shared: “Stop. It’s £2.50 for a bikini. Primark have come out with all their summer bits already. 

“Like, I’m actually baffled. Look at how we’re in literal shock. Like, look at all of this stuff.”

Zoe showed how Primark has a number of different ranges, which include towels and T-shirts too, and they were all arranged in colour-coordinated sections.

One of her favourites was a leopard print section – along with the blue and pink options. 

Although she spotted the items in the Tottenham Court Road branch, they can be found in a number of other stores around the UK too.

You can check the availability feature on the Primark website to see if they have the items you want stocked in your size in your local branch.

Why is Primark the place to go to for bargains?

JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it’s down to four points.

  • They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
  • They “do very little advertising”
  • While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
  • And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.

For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.



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