MRS Hinch has finally set the record straight amid ongoing rumours she has a “secret cleaner” to keep her £1.1million Essex home spick and span.
The cleanfluencer regularly shares videos on her social media pages of herself dusting, scrubbing and tidying her mansion.
But despite that, she’s always faced speculation that she employs someone to take on the jobs for her.
However, in an evening chat with her followers on Instagram on Tuesday night, Mrs Hinch, aka Sophie Hinchcliffe, hit back at the claims once and for all.
“Tomorrow I’ve got a day at home,” she began.
“So I want to try and get a few things sorted around the house because it’s mad.
Read more about Mrs Hinch
“Unless you keep on top of it all, you just fall so far behind with it, don’t you?
“It’s impossible to keep up with it all the time.
“I actually read something the other day that apparently I’ve got a cleaner and a house person and I don’t, I don’t.”
The mum-of-three then said that it’s a “team effort” between her, husband Jamie and her mum to keep the house clean.
“But no I don’t, I don’t have a I don’t have a cleaner, I am the cleaner.”
It’s not the first time Mrs Hinch has been accused of relying on a secret cleaner.
Back in 2021, one troll commented on an Instagram post: “Your house is not upside down? Why lie?
“Every celebrity has a cleaner, just admit it!”
Responding, Sophie said the accusation had “creased me up”.
“First of all, I don’t class myself as a celebrity in any way shape or form.
“Ok. I don’t look like one. I do love celebs though, slightly obessed with some of them.
“And yeah, I don’t have a cleaner either no, I don’t. Because I’m Mrs Hinch.”
Mrs Hinch’s whopping £4.4million fortune
HOMEMAKER Sophie Hinchcliffe makes a whopping £4,313 per day. The star, known best as Mrs Hinch online, has cleaned up with bumper earnings for her social media, with reported new figures for company Mrs Hinch Limited.
In fact, according to Companies House, she has more than a million reasons to be smiling with the company’s takings in 2024 amounting to a huge £1,574,405 annual profit.
They also reveal that Sophie has amassed a huge £5 million worth of assets in her firm since it first launched.
Mrs Hinch Limited, which was set up in 2019, started off with online videos detailing cheap cleaning hacks, ways to save money, and advice to run a family home.
Sophie was also praised for her honesty when it comes to raising her sons, giving advice to mums who could be struggling, lifting the lid behind a world that could be picture perfect.
She proved so successful, she has since been expanding her businesses to multiple different ventures, including her own cleaning range, books, interior design services and baby goods.
In 2024, her company’s reported cash at bank and in hand at £4,179,283, monies due in at £748,130 and tangible assets at £81,123.
After allowing for £644,402 in bills, Sophie retained £4,364,134 worth of profits in the firm – including her latest takings.
Her assets include a £99,775 car bought in 2024 – with her latest account proving her most successful set of figures so far.
“That’s my job, I clean,” she concluded.
“A, because I love it and B, because I get paid to do it. Alright? What is wrong with people?”
Mrs Hinch first launched her Instagram account in 2018, sharing cleaning tips and tricks with fans, and quickly became a viral sensation.
She’s since found huge success with her collaborations with Procter and Gamble (P&G), and Home Bargains – with products from the latter selling out in a matter of minutes.
