MADE for people, by people.
That’s the tagline on Volvo’s homepage and, to be fair, I couldn’t have said it better myself.
The Swedes do make life behind the wheel simple and soothing.
Allow me to give you some examples:
One press of a button to switch OFF the bleedin’ annoying speed bongs the law now demands.
One press of a button to switch ON the adaptive cruise control, so long motorway runs are stress-free.
Another button to warm your back and pinkies.
At night, the cabin doesn’t glow up like a cocktail bar with strips of LED lighting all over the place.
It has more of a cosy living-room feel with soft lighting in places where you need it.
Like in the footwells and door pockets and around the switches.
Little details that mean a lot.
Other manufacturers should take note.
The central touchscreen on this XC40 doesn’t just talk to your smartphone.
It’s every bit as clever with Google built in for maps and music and more.
The 360-degree reversing camera helps you park like a pro.
Some of you will appreciate the automatic tailgate, to load the dog quickly when the heavens open. I certainly did.
Under the hood is a two-litre petrol mild hybrid paired with a seven-speed auto.
They’re good friends. Progress is smooth and the supple suspension keeps you comfy.
But I do have a complaint.
I never managed more than 37mpg or 370 miles on a full tank.
Everything else is on point.
You know this car is strong and safe for your family, because it’s a Volvo.
You know it’s smart and understated, because it’s a Volvo.
You’ll get admirers wherever you go, because it’s a Volvo.
In fact, I’ll go further.
I reckon XC40 has quietly dethroned Range Rover’s Evoque as the must-have MILF-mobile.
By MILF, I do of course mean Mobility Intelligent Lifestyle Family shuttle.
The numbers back me up.
XC40 was Britain’s seventh best-selling new car last year, topping 30,000 sales.
It’s easy to see why.
It’s a car built by people, for people, who care about other people.
Prices from £36k.
