High street fashion chain racing to avoid collapse AGAIN after shutting 23 stores last year alone

New Look, a fashion clothing store in Liverpool One

A POPULAR British fashion chain is desperately trying to secure a financial rescue package, amid a “disappointing” Christmas season.

The fast fashion brand – which has more than 40 stores and 1,000 staff across the UK – has struggled to compete with growing e-commerce giants Shein and Temu.

New Look, a fashion clothing store in Liverpool One
Fashion brand Quiz looks to make more cuts amidst desperate efforts to save the companyCredit: Alamy

This comes after the Quiz chain was forced to close 23 stores in the last 12 months to stay afloat.

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