CELEBRITY Apprentice stars struggled to get along with each other during an argumentative Christmas special.
Viewers complained it came across like “they all HATED each other” as they battled to impress Lord Alan Sugar by creating Christmas biscuits, jingles and adverts.
Despite the festive episode being filmed in Lapland, the star-studded line-up were embroiled in furious feuds with each other.
Most notably was outspoken AJ Odudu who wasn’t afraid to deliver putdowns to her teammates, in particular Good Morning Britain‘s Rob Rinder.
The Big Brother host lashed out at the lawyer over a misunderstanding while on the same team.
During a phone call, leader Rob called the marketing team to give them feedback on the biscuits, telling AJ, Jake Wood and Charlie Hedges: “We’ve come up with something fantastic, it’s joyful. Can you hear me, OK?”
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AJ jumped in, telling him: “Rob, I can hear you but I’m just going to stop you right there. Joyful?
“We went away from the meeting this morning clearly saying we were going to go down the alternative route of ‘bah humbug’ and the first word you’ve said to me is ‘joyful’.”
Defending himself, Rob replied: “Oh no, I meant we had a joyful meeting, don’t worry.”
AJ also took aim at Rob’s subteam for their “bad tasting biscuits”.
She told the group: “Let’s just be honest and stop doing the niceties. That does not taste of vanilla.”
AJ then told the camera: “I feel like it would appear no one wants to be the voice of reason.
“I’m worried when it comes to presenting it in front of Lord Sugar and the retailers, they’re going to scrutinise it.
“Everyone else seems eternally optimistic but they’re lying. The biscuit tastes bad.”
One viewer said: “All these celebrities hate each other. This is absolutely hilarious.”
“AJ’s totally spat her dummy out,” said another.
Someone else added: “AJ is gonna murder them all.”
Another wrote: “The way no one is listening to anyone.”
There was also hostility between Thomas Skinner and Shazia Mirza after he “shhed” her when she criticied his advert idea.
“I would have rather something more uplifting than robbery and murder,” comedian Shazia said.
Thomas reassured her: “I’ve got it, don’t worry.”
