THE Apprentice star Karren Brady has revealed that two celebrities failed to see eye-to-eye on the Christmas special.
The two-part special in aid of Children In Need features a host of famous faces to mark the series’ 20th anniversary.
Lord Alan Sugar calls upon Santa Claus for help, who has just the thing.
The celebrity candidates are split into two groups and sent to Lapland, the official home of Santa, to develop their own gingerbread biscuits.
Not only will the celebrities have to create their own biscuit, but they will have to develop marketing for their product by creating an advert and a jingle.
But not everyone will be as merry this festive season.
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Karren, who is an aide to Lord Sugar, revealed that Judge Rob Rinder and Big Brother presenter AJ Odudu secretly clashed.
She admitted that the pair had different views when it came to strategy – which meant that they lacked a strong vision from the get go.
Speaking about tension within her team, Karren said: “Well, look, it didn’t start very well.
“Rob Rinder was made project manager, and rather than use the
time that they had in the meeting to decide their strategy, decide what they were going to do, what theme they were going to have, they all decided to say what was important about Christmas to them, which of course is lovely, but it didn’t really help them when it came to organising themselves.
“That’s where the tension started between him and AJ Odudu.”
Karren praised Good Morning Britain star Rob for being a good project manager – but admitted it was “chaotic” at times.
“I think they all cared a lot about doing the job well, not just for themselves, but because what they understood it meant to Children in Need,” she continued.
“And Rob, of course, is what you’d expect: smart, passionate, organised, absolutely determined to get the best out of everyone.
“And him and AJ sort of clashed because they had different views.
“It was chaotic at times, of course.
“But I thought he was a good project manager. He’s got that great mix of sharp intelligence and dry humour.”
Both teams will then have to face the dreaded task of pitching to retailers, to help secure those all-important sales.
But will they secure enough dough or crumble under the pressure?
The other celebs include Charlie Hedges, Eddie Kadi, Jake Woods and Kadeena Cox.
They will be joined by Angela Scanlon, JB Gill, Matt Morsia, Sarah Hadland, Shazia Mirza and Tom Skinner.
The Celebrity Apprentice: Christmas Special will air Monday 29th December with the concluding episode on Tuesday 30th December.
