MORRISONS has signed a deal with a specialist shop to open concessions at more than 400 of its stores.
The first kiosk will be launched in Rotherham next month.
The vape retailer, The E-Cig Store, has signed a deal to open concessions within Morrisons’ stores across the UK.
The partnership will offer a wider range of vapes and nicotine pouches to customers.
Michael McCue, group commercial director of The E-Cig Store, said: “The scale and ambition of this rollout signals a step-change for the UL vape sector.
“This is more than just a retail expansion- this is a new gateway for innovation, brand engagement. and education on harm reduction.”
The partnership will see the vape retailer’s concessions at over 400 Morrisons stores.
The concessions will be expert-led, fully compliant vape stores serving millions of adult smokers and vapers.
The E-Cig Store has more than 50 retail sites across the UK, and will begin opening its Morrisons concession stores next month.
This is not the first time Morrisons has partnered with a vape retailer, as it signed a deal in December last year with VPZ.
VPZ currently have seven units operating withing Morrisons stores.
A VPZ spokesman said: “Our commercial partnership continues to go from strength to strength”.
The spokesman confirmed that despite the deal with The E-Cig Store, “there has been no change in our relationship with Morrisons”.
The cost of vaping following the Budget
Vaping costs will soar following the Government new excise tax on any vaping liquid that contains nicotine and includes glycerine, glycol, or both.
From October next year, the cost of filling up a vape will soar to £6.44 from £3.99, according to vapeshop.co.uk.
Chris Price, e-commerce manager at VapeShop.co.uk, said: “In simple terms, this is a major shake-up for the vaping industry, and prices are expected to rise. “
Bigger viles of e-liquid, around 50ml, cost £11.99 now but will rise to £25.20.
The rise in e-liquid duty was first announced in the Spring Budget in 2024 – but was re-confirmed by Rachel Reeves during the Budget announcement.
All vaping products intended for retail sale in the UK will also need to carry a duty stamp on their packaging as part of the new rules.
