B&M issue urgent recall for baby formula sold in stores nationwide: ‘Aptamil and Kenda products affected’

B&M has urged shoppers who purchased certain baby formulas from two brands to bin them and not feed them to their children as they may ‘not be safe’ for babies.

The products by the brands Aptamil and Kendamil are being recalled because some products were found to contain expired milk.

The recall includes Aptamil First Infant Milk Powder (800g) product code 348054, Aptamil Follow-On Milk (4x200ml) product code 422087 and Aptamil Follow-On Milk (700g) product code 422056.

It also includes the Kendamil products Kendamil Infant Milk (800g) product code 422378, and Kendamil First Milk (250ml) product code 422381.

The B&M recall notice reads: ‘If you’ve purchased either of these products with an expiry date of 08/10 or earlier, please do not use the product.

‘Please return the product to your local store immediately. A refund or replacement will be provided.

‘We apologise for any inconvenience caused and thank you for your cooperation and understanding.

‘For further assistance please contact your local store’s team. If you have any further questions, please contact Customer Services – 0330 838 9000.’

The discount chain B&M has urgently recalled items by two popular baby formula brands

The discount chain B&M has urgently recalled items by two popular baby formula brands

The recall includes Aptamil Follow-On Milk (700g) and Kendamil First Milk (250ml) [pictured]

The recall includes Aptamil Follow-On Milk (700g) and Kendamil First Milk (250ml) [pictured]

It also includes Aptamil First Infant Milk Powder (800g), Aptamil Follow-On Milk (4x200ml) and Kendamil Infant Milk (800g) [pictured]

It also includes Aptamil First Infant Milk Powder (800g), Aptamil Follow-On Milk (4x200ml) and Kendamil Infant Milk (800g) [pictured] 

It comes after a customer complained last month that baby formula milk that she bought was almost a year out of date.

B&M apologised for the error and said it ‘falls short of the high standards we set’.

The retailer said it was investigating how the product reached shelves in some stores and issued a recall last month on the formula over a ‘date issue’.

Advice from the Kendamil website urges customers to always check the expiration date on their formula as expired milk ‘might not be safe’ for babies.

The advice reads: ‘Before you open and use a new can of formula, glance at the expiration date.

‘You don’t want to accidentally use expired formula – it can lose its nutrients and might not be safe for your little one.

‘If you find a can that’s past its date, don’t risk it. Toss it out to keep your baby safe and healthy.’

Meanwhile, Aptamil manufacturer Danone said ensuring quality and safety in their products was their ‘number one priority’.

The brand added that baby formula was strictly regulated and ‘these products should not have been sold’ in the first place.

Promotional discounts on baby formula are banned under UK regulations in order to encourage breastfeeding, which the NHS says is healthier for children.

A spokesperson for Danone UK & Ireland said: ‘Danone UK & Ireland was made aware that out-of-date Aptamil First Infant Milk Powders and Follow-On Milk ready-to-drink liquids were discounted by B&M.

‘The quality and safety of our products is our number one priority to ensure parents can rely on them with confidence and these products should not have been sold.

‘In the UK, formula milk is highly regulated, and we comply with these regulations.

‘We have a strict global policy for Baby Formula Marketing Standards, which all our employees, brands and retail customers must adhere to. This standard prohibits discounts on infant formula.

‘Once made aware, we contacted B&M, and the retailer removed out-of-date product and marketing materials immediately.’

B&M were contacted for further comment.

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