He enjoyed the high life this summer aboard his family’s £16 million luxury superyacht, sailing around the Mediterranean.
But Cruz Beckham, 20, swapped sunloungers for sticky floors to launch his music career before 100 punters in an east London pub.
The youngest son of David and Victoria made a surprise appearance at The George Tavern, Shadwell, which has played host to the likes of Amy Winehouse.
Beckham took to a small wooden stage, alongside a band, to perform a handful of his own new songs: Optics, Caroline, For Your Love, and Lick The Toad.
He told the crowd: ‘This is really special for me. I just want to thank everyone for being here tonight.’
One industry source, who was at the Tuesday night gig, said: ‘Cruz was a little nervous, but once he got going, the crowd went wild for him.
‘He’s clearly spent the summer listening to Oasis. He’s got a decent voice, can play the guitar, and his songs are certainly catchy.’
Cruz Beckham, 20, played a red electric guitar that matched his T-shirt before 100 punters in an east London pub.
His girlfriend Jackie Apostel, 29, was spotted in the crowd and told her social media followers that she cried when her boyfriend began performing
Cruz Beckham, the youngest son of David and Victoria, with 29-year-old girlfriend, Jackie Apostel
Over the summer he was seen aboard his family’s £16 million luxury superyacht, sailing around the Mediterranean with a guitar
Likening his music to 2000s bands such as The Kooks and the Kaiser Chiefs, they added: ‘I would describe his style as catchy indie landfill.’
The 17th-century pub has become an iconic music venue in recent decades. It was saved from housing developers in 2013 after a campaign supported by supermodel Kate Moss and Georgia May Jagger, daughter of Rolling Stones legend Mick.
While none of his celebrity relatives caught Cruz’s debut performance, insiders have insisted that the young singer wants to work his way up through the industry without relying on his family connections.
But his girlfriend Jackie Apostel, 29, was spotted in the crowd and told her social media followers that she cried when her boyfriend began performing. ‘Safe to say I did not keep it together,’ she said.
Taking to Instagram after his show, the model wrote: ‘Unannounced, just working on his craft, doing his little thing, having fun, learning, preparing, all HIS songs made by HIM played by HIM sang by HIM, absolutely smashing it, I love you.’
Beckham played a red electric guitar that matched his T-shirt, which was emblazoned with the slogan ‘Didn’t they do well’ – best known as the late Bruce Forsyth’s catchphrase on 1970s show The Generation Game.
He paired the top with relaxed blue jeans. Beckham’s forthcoming album is expected to be released later this month, after he shared a snap on social media, teasing the date ‘24.10.25’.
