FROSTY mornings, leaves falling, temperatures dropping – autumn is finally here.
And perfect for the season, a gorgeous gilet has just launched from the fashion team at Sainsbury’s.
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The sleeveless fleece it is perfect to keep you warm and stylish over the winter months.
Tu Clothing is the supermarket’s in-house fashion label and regularly delights fashion fans with its stylish buys at bargain prices.
Some stunning pieces have popped up in-store and online for the cold season.
Leading the way is a cosy khaki gilet in an adorable collarless style with tortoise buttons.
Shoppers have been going wild for the warm layer, which Sainsbury’s describes as: “The perfect piece for styling during transitional weather.”
The material is a soft borg fleece which is easy to layer on tops, t-shirts and even jumpers for extra snugness.
It comes in three different colours – brown, cream and the popular khaki.
Sizes range from XS to XXL, priced at just £20.
Fashion fans are buzzing with the amazing quality of the stylish layer.
One said: “Really is great quality and looks fab with jeans or over a midi length dress for extra layer.
“Will be used lots.”
While another excited shopper said: “I saw this online and had to have it. I love the khaki colour and warm fabric.
“The style reminds me of traditional Austrian jackets. The quality of the product is good.”
A third gave the buy five stars and said: “Excellent purchase – so pleased that I bought this gilet. Perfect for wearing in the autumn when a coat is not required.
“Love the khaki colour may well purchase the cream version too. Quite thick Borg fleece which will certainly keep me warm this oncoming season.”
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Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
