ASDA is set to launch its first ever fixed price meal deal as part of its Food to Go offering.
The meal deal is set to replace the current 3 for 2 deal at Asda’s Food to Go counters.
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It includes a main, snack, and drink for just £3.74, making it the cheapest non-membership meal deal available.
No loyalty cards are needed to access the savings.
The new meal deal is available in all Asda stores, including Asda Express, as well as online.
Boasting a choice of 132 mains, 336 snacks and 222 drinks, customers can mix and match from a wide selection of favourites.
From Asda’s own Chicken and Bacon Sandwich to branded classics like Doritos Tangy Cheese Tortilla Grab Bag Crisps and Coca-Cola Zero, there’s something for everyone.
The £3.74 Meal Deal replaces Asda’s previous 3-for-2 offer at its Food to Go counters and delivers significant savings – up to 50% compared to buying items individually.
For instance, a Chicken and Bacon Triple Wrap (£3.12), Toffee Apple Slices (£1.48), and a Starbucks Grande Cup (£2.78) would cost £7.38 separately, meaning a saving of £3.64 with the meal deal.
Asda’s new offering undercuts competitors, including Tesco‘s £4.25 Meal Deal for non-members and Sainsbury’s £3.95 option.
Even compared to loyalty card prices, Asda’s deal remains highly competitive.
Amy Wotherspoon, Buyer of Food to Go at Asda, said: “At Asda, we believe great value should be available to everyone. That’s why we’re launching the new £3.74 Meal Deal that is completely open to all customers – with no app or membership required, and a big range of products to choose from so there’s something for everyone.”
What else is happening with meal deals?
Sainsbury’s has hiked the cost of its premium meal deal by 50p – just weeks after Tesco made the same move.
The supermarket chain now charges £5.50 for its more upmarket lunchtime offer, up from £5.
Sainsbury’s also hiked the price of its standard meal deal back in June.
The deal went from £3.75 to £3.95, causing upset among its customers and workers.
The Sun revealed last month that Tesco also increased the price of its standard lunchtime meal deal.
The popular offer rose from £3.60 to £3.85 for Clubcard holders.
Its Premium Meal Deal has also risen to £5.50 – or £6 if you don’t have a Clubcard.
And dine-in deals for Tesco and Sainsbury’s have risen from £12 to £15 with loyalty cards.
How to save money on your food shop
Chief Consumer Reporter James Flanders reveals how you can save hundreds of pounds a year:
Odd boxes – plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price.
Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.
Sainsbury’s also sells £2 “Taste Me, Don’t Waste Me” fruit and veg boxes to help shoppers reduced food waste and save cash.
Food waste apps – food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.
Some of the most notable ones include Too Good to Go and Olio.
Too Good to Go’s app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.
Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.
Yellow sticker bargains – yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.
But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here.
Super cheap bargains – sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they’ve found on the cheap, including food finds.
“Downshift” – you will almost always save money going for a supermarket’s own-brand economy lines rather than premium brands.
The move to lower-tier ranges, also known as “downshifting” and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.
