DAVID BECKHAM has posed with his new Bee Up honey snacks as they go on sale at retail giants Target.
The former Manchester United and England footballer announced his involvement as co-founder of the kids food earlier this year.
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Now, he has taken to social media to express his delight at seeing boxes of the sweet goods on the shelves.
Beckham wrote on Instagram alongside images of himself next to freshly stocked display: “Swipe to see how excited I am seeing @beeupsnacks in @target“.
The 50-year-old is a passionate collector of honey from his own bees kept at his luxury Cotswolds mansion.
Beckham was featured looking after the stingers during the popular Netflix documentary about his life, released in 2023.
He has continued to put his recreational work to good use, turning it into yet another creative business venture.
He said earlier this year: “Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy.
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“I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks.”
Beckham also posted to his Instagram story, showing himself buying several boxes of the stuff.
Unfortunately for Becks, he appeared to be one of the few who had purchased Bee Up with a full display behind him. Either that, or he was there early for delivery day.
