A HUGE ice cream brand has brought back a popular flavour that fans had described as the “best ever”.
Tesco is now selling tubs of Haagen-Dazs Peanut Butter Crunch ice cream.
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The flavour has been brought out as a limited edition after it was discontinued five years ago.
It includes a peanut butter dairy ice cream with a peanut butter sauce swirled through and caramelised peanut pieces.
The 460ml tubs are selling for £5.75.
It’s not clear how long they will be on shelves for.
More on discontinued items
A shopper shared the find on the Facebook group Dansway Gifts and Bargains, saying: “I love this flavour so much I’m glad they’ve brought it back.”
The flavour was first launched in 2018 but disappeared from shelves in 2020.
Shoppers were left “devastated” at the time and Haagen-Dazs was inundated with calls to bring it back.
Its disappearance was first confirmed when an ice cream fan asked on X: “Please tell me you haven’t discontinued peanut butter crunch in the UK?”
A spokesperson for Haagen-Dazs replied: “Unfortunately, the Peanut Butter Crunch tub has been recently discontinued.
“We’ve taken note of your wish to see it back again. However, we still make the Peanut Butter Crunch stick bars!”
Over the following years, Peanut Butter Crunch fans kept tweeting the brand.
“Please please bring it back! One of the best flavours along side the cookie dough ice cream. That was the best!!” one person pleaded.
Another wrote: “I am truly devastated by this too! It slowly disappeared from all the stores.
“There is not a peanut butter ice cream on the market which is as good as this one. Please bring it back!!”
A third added: “Please bring the peanut butter crunch ice cream back . I only enjoyed them my favourite, don’t eat any other. I was so disappointed seeing them disappearing from the shelf.
“Please consider and have them back. You will make loads of people very happy again.”
Others said they were “gutted” and gushed that it was the “best ice cream ever”.
Haagen-Dazs had been selling Peanut Butter Crunch sticks of ice cream but these also appear to have been discontinued.
They had included the peanut butter ice cream and peanut butter swirl, then were dipped in a coating of milk chocolate and roasted peanuts.
Return of the snacks
Having your favourite snack discontinued can be disappointing (RIP Mars Delight).
But sometimes brands bring back products when there’s enough demand.
Recently Mars brought back its White Chocolate Maltesers after 11 years off shelves.
And Quality Street fans were delighted when a much-loved chocolate bar was ‘brought back’.
The Green Triangle-inspired sharing bar was recently spotted in Asda.
Meanwhile Greggs recently relaunched the Vegan Steak Bake – although it’s now been named the Vegan Lattice.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
