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Dyson’s new haircare products launched to great fanfare last month. Press releases gushed about their de-frizzing, hydrating power, thanks to ‘sunflower oil harvested from the Dyson Farms in Lincolnshire’. Excellent marketing but hardly groundbreaking in the beauty sphere. (And, honestly, we’re not sure our follicles care.)
The products are refillable (tick) and undeniably good looking, but can Dyson really justify such prices? Here are our verdicts.
Price £49 for 100ml; £44 for refill.
Claim 2x longer hold without crunch, stickiness or residue.
Reality Being a die-hard fan of the Dyson Airwrap, I was very excited to try this hair styling cream. The thrill didn’t last. Its blend of conditioning agents is best suited to thicker strands, and those in need of intensely nourishing ingredients. The tacky, heavy formula didn’t work on my fine hair, making it look greasy. And my curls held as well as they normally do – ie limp by 4pm.
Would I buy? No. But I’ll be using my Airwrap until I get a lilac perm in my 80s.
Hannah Skelley
Price £49 for 100ml; £44 for refill.
Claim Holds and hydrates your end style, with instant shine and definition.
Reality I’d just run out of hairspray, which is what I’d usually use after a blow-dry. So I gave this a go – rubbed one pump between my hands and worked it through my lengths – and I have to say, it does what it says on the tin. It gave my hair shine, tamed flyaways and my blow-out lasted four full days – all, as promised, ‘without crunch, brittleness or residue’.
Would I buy? Maybe. If I’d just been paid.
Charlotte Vossen
Price £59.99 for 165ml; £49.99 for refill.
Claim Nourishes and detangles.
Reality Granted, the bottle has a superior nozzle that sprays a fine mist – but was it any better than my favourite Moroccanoil All In One Leave In Conditioner at half the price? It was not. This does what is says on the bottle – it detangles. Also it’s refillable, albeit at an exorbitant price. And heavy. Fully loaded, it weighs 344g (my Moroccanoil comes in at 193g) so this is not one to pop in your gym bag.
Would I buy? No. Almost as bad as your vacuum cleaners, James.
Jackie Annesley
Price £62.99 for 165ml; £54.99 for refill.
Claim Holds and refreshes.
Reality The mushroomy molecules in this product apparently lock in ‘flexible styles, strand by strand’. It definitely ‘holds’ – this is essentially a hairspray (something I would never use) masquerading as a styling product. A colleague described my Chitosan locks as ‘crunchy’ – the ‘hydrolysed wheat protein for softness’ obviously failed to do its job. Sticky, expensive, heavy. I really wanted it to work on my day two (the day after being washed) hair, but couldn’t wait to rinse it out.
Would I buy? No. But a reliable Henry Hoover styling spray? That I would be interested in…
Jackie Annesley
Price £49 for 100ml; £44 for refill.
Claim Reduces frizz and holds curls (without the crunch).
Reality The trouble began with the befuddling pump – I ended up scooping out gloops with my acrylic nail extension. Two squirts of the argan and castor seed oil ‘super’ hydrator formula is the guidance, but my hair drank up a quarter of the bottle. I twisted my curls as normal and the next day they were frizzier than usual. Perhaps because my hair did feel so, so soft. Like impossible to hold any texture soft.
Would I buy? No. I reckon I used a tenner’s worth in one go and no hair style is worth that much cash.
Scarlett Dargan
Price £45.99 for 30ml; not refillable.
Claim Hydrates, restores and makes hair instantly shiny.
Reality The instructions advised applying one to two drops on wet or dry hair but, when I did that, literally nothing happened. At all. And my hair is thin! So I improvised and doused my hair in the oil one night before bed, rinsed it out the next morning, then shampooed and conditioned as normal. This worked; someone said (unprompted) that my hair looked shiny. But pursuing this dousing strategy would be – financially speaking – bonkers. Also, it didn’t smell of anything.
Would I buy? No. Spenny and scentless.
Maddy Fletcher
