THE stars of Love Island this series will not be landing a deal from one of the major fashion brands.
In the past, a number of popular contestants have cashed in with their own edits and collections for Pretty Little Thing, but this year the retailer will not be working with an islander.
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An insider said: “It’s a huge blow for the islanders this year, but PLT just aren’t interested.
“They have had a huge rebrand recently and while there’s no doubt they have made millions off the likes of Molly-Mae in the past, they will be doing things differently.”
Molly famously ended up as creative director for PLT after impressing bosses so much.
Gemma Owen also signed a hefty deal with them off the back of her series and Ella Thomas, Grace Jackson and Uma Jammeh all worked with them too.
Throughout this series, which was won by Toni and Cach, viewers made numerous references to the girls trying to land a deal – in particular Meg and Helena.
But their fallout with Shakira and her gang, made people question what deals they would get.
One person remarked: “I wonder if Irish Meg will keep distance from the mean girls now she has seen what the public think of them. That PLT deal won’t sign itself sis.”
Another said: “Meg just watched her PLT deal blow up in front of her. Dejon you bad boy.”
While a third added: “Helena is OBSESSED with Shakira omfg, somebody tell Helena she ain’t getting that PLT deal from Shakira no matter how hard she tries I beg”.
Molly-Mae had long had an affiliation with the brand having secured a big-money deal with the Manchester based retailer following her exit from Love Island.
However, she shocked fans when she announced that she would be stepping down from her reported £5million-a-year role as Creative Director in order to focus on motherhood.
In June 2023, Molly confirmed that she had quit her mega-money fashion job. She was paid a reported £400,000 per month.
In March of this year returning CEO Umar Kamani threw his ‘A Legacy in Progress’ Party at the Caviar Kaspia in Paris.
A string of A-list stars attended, including supermodel Naomi Campbell, actress and model Rosie Huntington-Whiteley, actor Ed Westwick, boxing champion Anthony Joshua, socialite Cindy Bruna, and fashion influencer Leonie Hanne all graced the event.
A Legacy in Progress marked a pivotal moment in PrettyLittleThing’s ongoing transformation.
He said at the time: “People talk about the old PLT. This PLT is going to be far better.”
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LOVE ISLAND VOTING PERCENTAGES
TONI and Cach won the Love Island 2025 final – yet what were the exact voting percentages?
Las Vegas waitress Toni Laites and professional dancer Cach Mercer went head-to-head with OG islanders Shakira Khan and Harry Cooksley in a nail-biting finale.
However, Toni and Cach were triumphant and won the summer series after surviving a love triangle just two weeks before the final.
A results table shared on Love Island’s Instagram account this afternoon showed Toni and Cach were the runaway winners on the night, taking over a third of the votes, with 33.5% of viewers backing them for the crown.
However, Shakira and Harry drew a sizeable 26.2% of the votes, and Yas and Jamie were not far behind taking 22% on the nose.
Aesthetics practitioner Angel, 26, only made her debut on July 17, but managed to secure an impressive 18.3% of the overall voting audience with Casa Amor boy Ty.
