He’s the Ibiza holiday sensation who shot to internet stardom with his signature ‘Lego’ haircut, neatly manicured beard and gleaming Turkey teeth.
But Jack Kay – better known as the Ibiza Final Boss – looks completely unrecognisable in an unearthed photo before becoming a viral summer phenomenon.
The Newcastle-based raver, who was filmed cutting shapes at Ibiza club Zero Six West in a black designer vest, huge sunglasses and an iconic bob haircut, has embraced his newfound fame, with the original video racking up 24 million views in days.
A ‘final boss’ is the last and typically most difficult enemy to face in a video game, but for Jack it has become a nod to him being the absolute ideal of an Ibiza partygoer.
But in a photo taken years before his celebrity days, the fresh-faced teen is seen enjoying a pint with his friends, smouldering at the camera with his arm around a pal in front of the pub slot machines.
The 26-year-old party animal is seen sporting a classic short, back and sides haircut in his youth – a look which is in stark contrast to the perfectly sculpted bowl haircut he has today.
It is not clear when the photo was taken, but the raver appears to be in his late teens with no beard, gold chains or trademark huge sunglasses visible.
In another picture taken more recently, the sculpted facial hair fans have come to know and love is visible and his hair is longer on top.
Ibiza Final Boss Jack Kay (far right) looks completely unrecognisable in a photo from his youth
Jack Kay became an internet sensation when he was spotted cutting shapes with a distinct Ibiza look
In another old photo, Jack’s bob and manicured beard is starting to show – but it’s still not the complete look he is known for now
But it still predates his iconic Lego-style haircut – dubbed the ‘Scouse trim’ – which is characterised as short on the sides, cut well away from the ear and combed to the front.
It comes as Ibiza Final Boss’s newfound stardom shows no signs of slowing. He has started to launch nightclub tours in Ibiza and was even seen filming a clip with adult film star Bonnie Blue.
Jack is understood to be launching a music career, featuring on a new dance track on Spotify after signing with a management team.
Brand and culture expert Nick Ede told the Daily Mail last week that the ‘Final Boss’ of Spanish party islands stands to earn six figures in the next 12 months alone – between nightclub appearances both at home and abroad and potential brand deals.
Mr Ede said: ‘It’s amazing how he has captured the zeitgeist – he’s the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while.
‘He’s a living caricature. People don’t really look like that but he is exactly what you think people who go to Ibiza should look like and be like. It’s actually crazy.’
Such is his popularity that Ibiza Final Boss Halloween outfits have already started to appear online.
Meanwhile, young men in Britain are rushing to the barbers to get themselves a similar haircut, inspired by the Ibiza partygoer.
Jack, also known as ‘Ibiza Bob’, went viral after he was filmed dancing on the party island with a gold chain, sunglasses and a baby pink cup in his hand.
When he first appeared on phone screens around the country earlier this week, many were shocked to discover his locks were not in fact a hat.
Jack, also known as ‘Ibiza Bob’, went viral after he was filmed ‘cutting shapes’ on the party island with a gold chain, sunglasses and a baby pink cup in his hand
The Ibiza Final Boss is set to become the next viral Halloween trend this year, with costumes already on sale
Jack is understood to be launching a music career, featuring on a new dance track on Spotify after signing with a management team
The hairstyle, coupled with his shades, gold chain, man bag and huge build, became an instantly-shareable hit – and barbers have told the Daily Mail it is now seeing a surge in popularity.
One said: ‘A lot of people are asking for it and ask us to take a video.
‘There are a lot of people wanting to get the haircut for a laugh. We have done five or six so far.
‘Our standard price is £15 for a haircut and we have being doing this trim for standard price.’
