SHOPPERS hunting for the “cutest ever” Primark pyjamas have been left fuming at greedy Vinted resellers flogging them for DOUBLE the price.
The adorable croissant boyfriend PJS have been sending fashion fans into a frenzy since they dropped in stores this month.
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The Printed Boyfriends Pyjamas, covered in a croissant and blueberry pancake print, are priced at £15 and available in sizes XXS to XXL.
Describing them on the website, Primark bosses say: “Drift off in laid-back comfort with this printed boyfriend pyjama set, designed for those who love their sleepwear relaxed and playful.
“Made in a soft pastel blue, this two-piece set includes a long-sleeved button-down top with a collar and matching straight-leg bottoms—both featuring an all-over cute, colourful print that brings a little fun to bedtime.
“The shirt’s relaxed fit gives that end-of day relaxed feel while the elasticated waistband on the trousers ensures a comfy, adjustable fit.
“Whether you’re lounging on lazy mornings or winding down at night, this set is all about cosy vibes with a cheeky twist.”
Shoppers have since hailed the pretty PJs as the “softest and comfiest” ever.
“Got my hands on the viral primark breakfast pyjamas. They’re literally the nicest softest pjs”, gushed one person.
But as with all viral products, the £15 sleepwear has proved difficult to get your hands on.
Stores have sold out quickly and limited sizes are available on click and collect.
So fans of the new pyjamas have been left fuming after spotting greedy resellers selling them for up to £30 on Vinted.
One person fumed on TikTok: “Are you guys being f***ing serious? People are literally going to Primark, buying these pyjamas and then sticking them on Vinted.
“And the worst part is that [the listings] have [lots of likes]. The people are actually so desperate for these pyjamas that they’re favouriting them and potentially going to buy from people who are literally scamming them.
“If you scroll [on Vinted] there’s just endless listings. It’s just greed.
“You’ll never catch me going into Primark and buying 50 pairs of pyjamas to resell on Vinted for double the price.”
Someone else cried: “People ruin everything. Just let us get a nice cheap pair of pjs!!!”
“I want them SOOO badly but £30 on vinted is AWFULLL”, chimed in a third.
A fourth raged: “Sheer greed, if anyone pays it and postage their heads are gone lol.”
Meanwhile, a sixth wrote: “Sadly ppl have bought in bulk and reselling for £30 and so many couldn’t buy them which is so sad.”
There is no rule against members selling viral items on Vinted for profit.
However, the online marketplace has strict guidelines which state that commercial selling is only allowed for ‘Pro sellers’.
To sell using a Vinted Pro account, you need to be registered as a business. Sole traders, non-profit organisations, and companies are eligible to sign up for free.
Vinted adds: “Otherwise, we may have to hide or remove listings and ban accounts if we detect commercial activity from standard Vinted members.”
Why Primark is great for looking expensive on a budget
By Clemmie Fieldsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.
