Pepa London, the beloved childrenswear brand worn by Prince George and Princess Charlotte, has unveiled a limited-edition capsule collection in partnership with Historic Royal Palaces.
The collaboration with the independent charity – which preserves six of the UK’s most iconic royal landmarks, including the Tower of London and Kensington Palace – is a tribute to royal childhood and the enduring legacy of British ceremonial dress.
It was born out of rare access to the Royal Ceremonial Dress Collection at Hampton Court Palace, a treasure trove of nearly 10,000 historic garments, from state robes and coronets to delicately hand-stitched nursery outfits.
‘What drew me in most were the pieces worn by royal children, so full of love and detail, and yet still deeply personal,’ says Pepa González, founder and creative director of the brand. ‘We saw an opportunity to honour that history while interpreting it for today, in a way that feels elegant, wearable, and emotionally resonant.’
One of the key inspirations for the collection was a pair of matching Liberty print floral cotton dresses worn by Princess Elizabeth and Princess Margaret in the 1930s, which are currently on display at Kensington Palace’s Dress Codes exhibition.
‘Those Liberty print dresses are such icons of innocence and sisterhood; they really resonated with us,’ Pepa tells MailOnline. ‘We started by studying the prints, the silhouettes, the way the garments carried such visible affection and wear.
‘For our reinterpretation, we used Liberty print florals and kept the Peter Pan collar to keep the nostalgic look, but brought it up to date with more modern colourways and matching bloomers for the baby style.
‘It was important to us to preserve the true essence of the original design, the quiet elegance and familial warmth, while creating something children today would feel comfortable and joyful wearing.’
Pepa London, the beloved childrenswear brand worn by Prince George and Princess Charlotte, has unveiled a limited-edition capsule collection in partnership with Historic Royal Palaces
One of the standout inspirations for the collection was a pair of matching Liberty print floral cotton dresses worn by Princess Elizabeth and Princess Margaret in the 1930s
Pepa London’s classic aesthetic has long resonated with the Royal Family. Both Prince George and Princess Charlotte have worn the brand on numerous occasions, most memorably at Pippa Middleton and James Matthews’ wedding, where their traditional attire made headlines.
But it was George’s third birthday portrait that brought the brand global attention.
In the now-iconic photo, the young royal wore Pepa London’s Whale Intarsia Striped Jumper – a design that quickly became one of the brand’s most sought-after pieces and is now part of its core range.
‘I remember seeing the photos of Prince George wearing our whale sweater and shorts and feeling this mix of pride and deep emotion,’ Pepa recalls. ‘It wasn’t just about the honour of being chosen by the Royal Family, but it was about knowing that something we had created was part of such a significant family moment.’
‘I have adored the style of the Royal family children for many years – always classic, always appropriate, and yet still playful and childlike.
‘That’s our ethos at Pepa London – to let children look like children. To know that our pieces have resonated with them not just publicly but privately, as parents, is a huge affirmation.
‘It shows that what we’re creating is not only beautiful but also practical and special enough for life’s most memorable moments.’
Pepa, who grew up in Malaga, Spain, brings a unique cultural lens to her designs. While Spanish children’s fashion is famously formal, she has always drawn inspiration from quintessential British heritage style and the traditional outfitting of the Royal Family.
Prince George’s third birthday portrait in 2016 brought Pepa London global attention. He wore the brand’s Whale Intarsia Striped Jumper – a design that quickly became one of the most sought-after pieces
Prince George and Princess Charlotte both wore the brand during the 2016 Royal Tour of Canada
George and Charlotte’s traditional attire made headlines at Pippa Middleton and James Matthews’ wedding in 2017
Among the standout pieces are sailor suits, a nod to those once worn by Queen Victoria’s children. These designs have been reimagined using crisp structured cottons, gold piping and sharp tailoring, merging naval tradition with contemporary style
More than just a clothing line, this collection is designed to create heirlooms – garments that can be worn, cherished and passed down through generations
A portion of proceeds from the collection will support Historic Royal Palaces, helping conserve these royal sites for future generations
‘Over the years, that vision has remained at the heart of everything we do, but it’s evolved to embrace a broader sense of storytelling. We’re not just designing clothes but creating childrenswear that becomes part of a family’s history.’
The new capsule collection reflects this blend of heritage and modern storytelling. Among its standout pieces are sailor suits, a nod to those once worn by Queen Victoria’s children.
These designs have been reimagined using crisp structured cottons, gold piping and sharp tailoring, merging naval tradition with contemporary style.
‘There’s something undeniably nostalgic about them,’ Pepa says. ‘I think it’s their charm, that sweet mix of structure and innocence. They feel ceremonial and formal enough for special occasions but still playful and age appropriate.’
More than just a clothing line, this collection is designed to create heirlooms – garments that can be worn, cherished and passed down through generations.
‘We want these pieces to be part of a child’s story and their childhood memories – worn on birthdays, weddings, christenings and then tucked away carefully, ready to be worn again by a younger sibling or passed on to the next generation.
‘That’s why we prioritise quality, natural fabrics and timeless craftsmanship. If a dress or outfit can carry memories and be loved by another child years later, that’s when we know we’ve done something truly meaningful.’
Sustainability is also at the heart of the Pepa London ethos. With a focus on slow fashion, the brand works closely with small family-run ateliers in Spain, prioritising natural fabrics, small-batch production and long-term durability.
Pepa, who grew up in Malaga, Spain, brings a unique cultural lens to her designs. While Spanish children’s fashion is famously formal, she has always drawn inspiration from quintessential British heritage style and the traditional outfitting of the Royal Family
Pepa González, founder and creative director of Pepa London, pictured outside her store on Brompton Road in Kensington
‘Sustainability is something we’re deeply committed to, and it aligns naturally with our values. Going forward, we want to strengthen those principles even more by investing in better traceability, working more closely with our artisans, and creating collections that truly stand the test of time.’
‘The future of Pepa London is about staying rooted in tradition while evolving thoughtfully, always with care, always with purpose.’
And in a gesture that aligns with the collection’s heritage-focused mission, a portion of proceeds from the collection will support Historic Royal Palaces, helping conserve these royal sites for future generations.
This new collaboration marks not just a milestone for Pepa London, but a moment of celebration for tradition, childhood and meaningful design – meticulously crafted, royally inspired and made to last.
