Captain Tom‘s daughter has joined TikTok as the disgraced offspring tries to rebrand herself as a ‘resilience coach’ in a new online venture.
Hannah Ingram-Moore, 54, has started doling out motivational platitudes online on the social media platform, but not everyone has been impressed with her attempting a revamp.
Together with her husband, Colin, 68, the two have been mired in controversy ever since Captain Tom’s 100-lap garden walk in 2020 raised £39million for NHS charities and earned him a knighthood
Later that year, his memoir, Tomorrow Will Be A Good Day, was published, where he wrote in the prologue that it was ‘a chance to raise even more money for the charitable foundation now established in my name.’
Following Captain Tom’s death in 2021, the couple were blasted when the charity watchdog uncovered ‘repeated failures of governance and integrity’, and found they had pocketed more than £1million in his name from links to the Captain Tom Foundation.
The couple even put charity money into building an unauthorised spa in their garden, which was later ordered to be demolished.
Now, with her credibility in tatters, Mrs Ingram-Moore has taken to TikTok in an apparent attempt to cleanse her image and rebrand herself, posting videos under the title ‘Moore Moments’.
In these she delivers bite-sized motivational talks and explains how she’s had to rise above the criticism and challenges she’s faced.
Hannah Ingram-Moore, 54, has started doling out motivational platitudes online on the social media platform, but not everyone has been impressed with her attempting a revamp
Now, with her credibility in tatters, Hannah has taken to TikTok in an apparent attempt to cleanse her image and rebrand herself
In one of the videos, she said: ‘It’s Hannah with “Moore Moments”.
‘The last few years have tested me. The criticism, the judgement, the noise, but here is what I have learnt.
‘Self-doubt gets louder when you’re under pressure. Confidence that comes from keeping going quietly, consistently, even when people doubt you.
‘You don’t have to prove them wrong, you just have to believe in yourself and trust your truth.’
But critics aren’t buying with many taking to the comments section to take aim at her, with one saying: ‘You’ve absolutely no shame!!!’
Another one said: ‘What are you doing, no one likes you’
Another added: ‘Sounds like you have convinced yourself of your version of the “truth”…’
In another video shared on Father’s Day, she said: ‘Happy Father’s Day to our fathers. The dads, the papas, the daddies, whoever they are to you.
‘I hope you all had a wonderful day. And of course I miss my father who brought us so much joy but I remember the wonderful memories even today as the dogs that he knew that are still in our lives come running up to me and give me a kiss and a cuddle.
In these she delivers bite-sized motivational talks and explains how she’s had to rise above the criticism and challenges she’s faced.
But critics aren’t buying with many taking to the comments section to take aim at her, with one saying: ‘You’ve absolutely no shame!!!’
In another video, where she is standing in front of a picture of Captain Tom, she said: ‘Hey everyone, we’re busy here at the Captain Tom Foundation, planning for the Captain Tom Day, showing the power of connection to the generations and supporting our wonderful ageing population. Please follow us, please support us, love to you all.’
‘We have been rescuing dogs for 20 years and they brought my father so much joy. I feel that every day. For all of you who are missing your father, I feel your pain. Let’s remember the great things. With love.’
This triggered one user to blast her, saying: ‘You have a cheek, poor captain Tom would be mortified knowing what it’s been proven you have done with the money. RIP Captain Tom’
In another video, where she is standing in front of a picture of Captain Tom, she said: ‘Hey everyone, we’re busy here at the Captain Tom Foundation, planning for the Captain Tom Day, showing the power of connection to the generations and supporting our wonderful ageing population. Please follow us, please support us, love to you all.’
This quickly triggered a wave of comments, with one saying: ‘Awful [you’re] using his legacy to get rich the truth will out’
Another added: ‘How many holidays this year?’
She also filmed a video where she is watching the Six Nations Wales V England.
She said: ‘Here I am in Cardiff. Wales – England. England leading eight points nil. But you know what the Welsh can do. Lets see’
Hannah Ingram-Moore pictured with her late father Captain Tom Moore in the garden of his home near Milton Keynes in April 2020
The home of Mrs Ingram-Moore and her husband (left) next to their unauthorised home spa (right) in their garden, which has been demolished after a planning row
The demolition of the unauthorised £200,000 luxury spa complex at the home of Captain Tom Moore ‘s daughter has finally been completed
A dumper truck clearing away the rubble from the controversial £200,000 spa complex at the home of Captain Tom Moore’s family after it was demolished
In January, they erased the walking veteran’s name from the charity set up in his honour.
And they’ve faced money troubles ever since, with the price of their Bedfordshire family home, where Captain Tom completed his famous walk, slashed three times from £2.25million to £1.95million, as they desperately try to sell it
A critical report published by the Charity Commission in November last year found that the Ingram-Moores benefited ‘significantly’ through their association with the high-profile Captain Tom Foundation and were guilty of ‘serious and repeated’ instances of misconduct, mismanagement and failures of integrity – among them the book deal.
The public had been ‘misled’, said the damning report, when buying items they thought would benefit the Captain Tom Foundation, which was set up in May 2020 to carry on raising money for charity after the success of his sponsored walk.
Questions were first raised in February 2022 when it was reported that £240,000 of the charity’s £400,000 expenditure went on fundraising and admin costs and £50,000 of ‘reimbursed expenditure’ was paid to companies controlled by the Ingram-Moores.
The Charity Commission was told that the £1.47 million book advance was paid to Club Nook, the private company set up by the couple in April 2020.
Only £18,000 – £1 a copy from sales of the first book – went to the charity.
Accounts for Club Nook filed with Companies House showed that their financial fortunes had also collapsed. It has net current assets of just £149. The previous year this figure stood at £336,300.
Meanwhile, in accounts to April 2024, the company owes creditors £67,000. Its liabilities are recorded as standing at £19,246 net, where in the year to April 2023 they stood at £106,104 in the black.
Pictures show a demolition excavator tearing down the property
Experts tearing down walls of the spa complex at Mrs Ingram-Moore’s home
Hannah Ingram-Moore and her husband Colin Ingram-Moore
Captain Tom Moore died in February 2021 aged 100. He rose to fame during the pandemic, raising millions for NHS charities by walking laps of his garden in lockdown
In 2022, she and her husband refused a request by the Charity Commission to ‘honour the commitment’ made by Captain Tom in his foreword.
They were twice asked to ‘rectify matters by making a donation to the charity’ but declined both times.
The Commission produced a 30 page report said that Mrs Ingram Moore had been ‘disingenuous’ in her denials of personal benefit. She was paid £85,000 a year as CEO of the charity before stepping down.
The Ingram-Moores released a statement accusing the charity watchdog of a ‘predetermined agenda’ and of ‘unfairly tarnishing’ their name.
The Ingram-Moores further sparked fury when in August 2021 they used the charity’s name to apply for planning permission for an indoor swimming pool building in the grounds of the family’s Grade II-listed home.
Initially approved by Central Bedfordshire council, largely because of its supposed charitable purposes, the family went on to build a larger structure, containing a pool, spa, kitchen and toilets.
They removed references to Captain Tom in a retrospective application for the changed structure, later telling the Charity Commission inquiry that its original inclusion was ‘an error’ and that they were both distracted because they were ‘busy undertaking global media work’.
They were later ordered to remove the complex, which was demolished in February 2023.
